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31 Cards in this Set
- Front
- Back
Basic Planning Process Steps |
Situational Analysis Alternative Plans and Goals Goal and Plan Evaluation Goal and Plan Selection Implementation Monitor and Control |
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Situational Analysis |
A process planners use, within time and resource constraints, to gather, interpret, and summarize all information relevant to the planning issue under consideration; p. 120–121. |
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Goal |
A target or end that management desires to reach; p. 121. |
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Goal Qualities |
S.M.A.R.T. Specific, Measurable, Attainable, Relevant, Time-bound. |
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Plans |
The actions or means managers intend to use to achieve organizational goals; p. 122. |
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Contingency Plans |
"What if” plans that include sets of actions to be taken when a company's initial plans have not worked well or if events in the external environment require a sudden change; p. 122. |
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Scenario |
A narrative that describes a particular set of future conditions; p. 59–60, 85–86, 123. |
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Strategic Planning |
A set of procedures for making decisions about the organization's long-term goals and strategies; p. 125, see also Planning. |
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Strategic Goals |
Major targets or end results relating to the organization's long-term survival, value, and growth; p. 125–126, 131. |
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Strategy |
A pattern of actions and resource allocations designed to achieve the organization's goals; p. 125. |
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Tactical Planning |
A set of procedures for translating broad strategic goals and plans into specific goals and plans that are relevant to a distinct portion of the organization, such as a functional area like marketing; p. 125–127, 126. |
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Operational Planning |
The process of identifying the specific procedures and processes required at lower levels of the organization; p. 125–127, 126. |
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Strategic Management |
A process that involves managers from all parts of the organization in the formulation and implementation of strategic goals and strategies; p. 129–130. |
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Strategic Management Process |
1. Establishment of mission, vision, and goals. 2. Analysis of external opportunities and threats. 3. Analysis of internal strengths and weaknesses. 4. SWOT (strengths, weaknesses, opportunities, and threats) analysis and strategy formulation. 5. Strategy implementation. 6. Strategic control. |
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Strategic Vision |
The long-term direction and strategic intent of a company; p.130–131. |
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Mission |
An organization's basic purpose and scope of operations; p. 68–69, 130–131. |
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Stakeholders |
Groups and individuals who affect and are affected by the achievement of the organization's mission, goals, and strategies; p. 132. |
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Resources |
Inputs to a system that can enhance performance; p. 134–136. |
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Core Capability (Competence) |
A unique skill and/or knowledge an organization possesses that gives it an edge over competitors; p. 134–136, 298–299. |
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SWOT Analysis |
A comparison of strengths, weaknesses, opportunities, and threats that helps executives formulate strategy; p. 137–138, 149–150. |
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Corporate Strategy |
The set of businesses, markets, or industries in which an organization competes and the distribution of resources among those entities; p. 138–141. |
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Concentration Strategy |
A strategy employed for an organization that operates a single business and competes in a single industry; p. 138–139. |
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Vertical Integration Strategy |
The acquisition or development of new businesses that produce parts or components of the organization's product; p. 138–139. |
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Concentric Diversification Strategy |
A strategy used to add new businesses that produce related products or are involved in related markets and activities; p. 138–139. |
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Conglomerate Diversification Strategy |
A strategy used to add new businesses that produce unrelated products or are involved in unrelated markets and activities; p. 139. |
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Question Marks |
BCG Matrix. High-growth, weak-competitive-position businesses. Requires substantial investment to improve their position; otherwise divestiture is recommended. |
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Business Portfolio |
Diversified businesses of an organization. |
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BCG Matrix |
One of the most popular techniques for analyzing a corporation's strategy for managing its portfolio. Developed by Boston Consulting Group. |
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Stars |
High-growth, strong-competitive-position businesses. Require heavy investment, but their strong position allows them to generate the needed revenues. |
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Cash Cows |
Low-growth, strong-competitive-position businesses. Generate revenues in excess of their investment needs and therefore fund other businesses. |
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Dogs |
Low-growth, weak-competitive-position businesses. Remaining revenues from these businesses are realized, and then the businesses are divested. |