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11 Cards in this Set

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What is the Mass Media?

-print and electronic communication


-VAST audience

Evolution of Mass Media

1. Printing Press = Johann Gutenberg, pre-industrial revolution


2. Radio = 1920s, end of industrial revolution


3. TV = 1950s


4. PC / Internet = 2010

Functionalist Opinion of Mass Media

-media = functional


-its main function = entertain


-helps us socialize, enforce norms, inform us


-media = NARCOTIZING DYSFUNCTION


-desensitizes us to violence, sex, reality

Narcotizing Dysfunction

- paul lazarsfeld & robert merton


-mass amounts of info numbs people to suffering of others


-discovered in 1960s (TV age)


-1990s = explicit ratings come out

Conflict Theory Opinion on Mass Media

-media worsens divisions in society


-who controls it ??


-Gate keeping !


-media promotes dominate ideology (majority of culture is represented)

Gate Keeping

-info goes through checkpoints so who controls what passes and what doesnt ?


- 70 % of radio and TV are govt owned !!


-exemption = internet (wild west)

Symbolic Interactionist Opinion on Mass Media

-main theme = how does media effect our daily lives (MICRO LEVEL)


-learning new symbols (emojis)


-2 audience types

Micro level Audience

-finite, identifiable group


1. how does audience interact with each other


2. how does audience interact with performers

Macro Level audience

-main purpose = examine societal impact on broader level


-audience = not finite

How does Mass Media effect daily Life ? (SI Theory)

1.primary group extension


2.source of reminiscing


3.parties


4.playmate / babysitter for kids

SI Opinion on mass Media: Good vs. Bad

-good = distance is conquered (text, email, new ways to date


-bad = bullying, terrorist spreading / gaining ideas, where is line btwn free speech and censorship ??