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11 Cards in this Set
- Front
- Back
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What is the Mass Media? |
-print and electronic communication -VAST audience |
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Evolution of Mass Media |
1. Printing Press = Johann Gutenberg, pre-industrial revolution 2. Radio = 1920s, end of industrial revolution 3. TV = 1950s 4. PC / Internet = 2010 |
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Functionalist Opinion of Mass Media |
-media = functional -its main function = entertain -helps us socialize, enforce norms, inform us -media = NARCOTIZING DYSFUNCTION -desensitizes us to violence, sex, reality |
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Narcotizing Dysfunction |
- paul lazarsfeld & robert merton -mass amounts of info numbs people to suffering of others -discovered in 1960s (TV age) -1990s = explicit ratings come out |
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Conflict Theory Opinion on Mass Media |
-media worsens divisions in society -who controls it ?? -Gate keeping ! -media promotes dominate ideology (majority of culture is represented) |
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Gate Keeping |
-info goes through checkpoints so who controls what passes and what doesnt ? - 70 % of radio and TV are govt owned !! -exemption = internet (wild west) |
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Symbolic Interactionist Opinion on Mass Media |
-main theme = how does media effect our daily lives (MICRO LEVEL) -learning new symbols (emojis) -2 audience types |
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Micro level Audience |
-finite, identifiable group 1. how does audience interact with each other 2. how does audience interact with performers |
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Macro Level audience |
-main purpose = examine societal impact on broader level -audience = not finite |
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How does Mass Media effect daily Life ? (SI Theory) |
1.primary group extension 2.source of reminiscing 3.parties 4.playmate / babysitter for kids |
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SI Opinion on mass Media: Good vs. Bad |
-good = distance is conquered (text, email, new ways to date -bad = bullying, terrorist spreading / gaining ideas, where is line btwn free speech and censorship ?? |
