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43 Cards in this Set

  • Front
  • Back
Graphic Design
A form of communication that conveys a specific message to specific audiences through the means of words and type, images and other graphic elements and layout.
Everyone who happens upon your site
Intentional visitors who are looking for something specific
Visitors you are trying to reach, to whom you are trying to deliver your message, and with whom you are trying to establish an ongoing relationship
Target Audience
You many have a single target audience or multiple target audiences - primary and secondary.
Made up of groups of individuals with certain characteristics, needs, and desires in common
Graphic Design
A mixture of art and business
Graphic Design
Taking an artistic vision and applying it practically within a world of planning, client needs, budgets, and materials
Static Storyboard
No action elements. Used for graphic design such as logos and page banners
Animatic Storyboard
Indicating action, movement, camera angles, or the passage of time. Typically used in making movies
Main Purpose of Graphic Design
To be useful and functional to the target audience and client
Tell a visual story with enough detail for developers to know what to build
Ingredients of Graphic Design Storyboards
Scale, Colors, Audience, Purpose, Explanation or description of design
Graphic Design Elements
Building blocks of graphics
Graphic Design "Elements"
Line, color, shape, texture
Another word for color
The intensity or purity of color
Color mixed with white
Color mixed with gray
Color mixed with black
Can enhance or detract from a composition
Color Wheels
Help determine which colors are in greatest contrast
Analogous Colors
Adjacent to (next to) eachother on the color wheel
Complementary Colors
Opposite eachother on the color wheel
Color can be used to
Label items and show heirarchy
Represent or imitate reality
Unify, separate, or emphasize
Should be used consistently
Enclosed objects that can be created by line or color and value changes that define their edges
The surface look of an object created by varying dark and light areas.
Roughness, Smoothness, Depth
Graphic Design "Principles"
Ways in which elements are used together
Graphic Design "Principles"
Movement, Balance, Emphasis, Unity
The use of lines, color, and repetition to create the illusion of motion
The act of comparing or estimating two things, one against the other, and the contrast between:
- Empty space (white space) and filled space;
- Text and images
- Colors and no colors and different colors
- Textures against flat colors
Can indicate motion or direction
Three different types of balance when using color, shape, and position
1. Symmentry
2. Asymmetry
3. Radial Symmetry
Lines of symmentry
Horizontal, vertical, diagonal
The correct balance of composition or color that producces a harmonious effect
To express with particular stress or force
Rule of Thirds
The rule states that an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.
Symmetrical Balance
Example of symmetrical balance
Asymmetrical Balance
Radial Balance
Rule of Thirds