Importance Of Visual Communication Design

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Visual communication design is the communication of ideas using visual tools such as print, photography, typography, illustration, colour, signs and digital resources. Understanding visuals has been an instinctive practice since the days of cavemen. We comprehend and retain information in the form of visuals faster than text. From the hieroglyphics of Ancient Egypt, Guttenberg’s printing press to modernism and the digital age- the means and methods of communication improved as we evolved.

The perception of design depends on how it is communicated. While mass production and industrialization took over the West, they accepted and got accustomed to the ideas of design. They understood the importance of design to facilitate change and develop with the times. Design, politically and economically paved the way for Europe to flourish. According to Charles and Ray Eames’ India Report, this modernist approach to design did not find a place within India’s sense of aesthetic and creative expression as it disregarded ornamentation and believed in limiting design to its utilitarian purpose. While the rest of the world gradually accustomed itself to changes in cultural and behavioural patterns, the newly independent India was not prepared for the sudden change they were experiencing to successfully balance tradition with modern technology and
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The current perception of visual communication in India is limited to its application in sales and advertising. Visual communication design is considered to be an advertising tool solely used to boost sales, a means to beautify ordinary things for visual appeal. In contrast, visual communication has a much larger scope. We have consciously and subconsciously been influenced and affected by visuals in history. It is a powerful tool that can direct and persuade people to think and act in a particular manner and acts as a buffer to

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