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3 Cards in this Set
- Front
- Back
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Pain Points |
Describe things that annoy prospects before, during or after trying to fulfill a need or want: undesired outcomes, problems and characteristics For example, products or services that don't work or work well, leave the customer feeling fatigued or suffering undesired side effects |
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Obstacles |
Things that prevent prospects from starting or slow them down from finishing things that they need or want to do. For example, lacking the time, will power or budget to use existing solutions. |
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Risks |
Things that could go wrong or have negative consequences when using a solution. For example, a computer security product that doesn't work or a health product that has a reverse effect. |
