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3 Cards in this Set
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- Back
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Pricing Strategies : Price Skimming |
Goal - skim highest profit from top of each sale Result - higher profit per unit sold, fewer transactions likely |
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Pricing Strategies : Price Penetration |
Goal - Offer the product at lowest price possible to still make a profit Result - Higher sales volume & growth, lower profit per transaction |
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Hybrid Pricing Strategies |
Lump sum fee based on number of users within an organization Each organization must decide what strategy works best for them |
