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3 Cards in this Set
- Front
- Back
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Payment Terms |
Help to clarify the value proposition : Can depress or stimulate response Knowing your customer includes knowing their preferred payment method - helps improve response rate Most of today's direct & online sales are made by : credit card, debit card or a payment system (f.ex paypal) |
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Payment Term Offers |
Extended payment terms : - Installment payments - Bill me - Free trial or freemium In B2B markets, "open account" is offered by some, but credit and debit card are offered by most Home office today treated like consumer market |
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Incentives |
Incentives help to overcome response resistance Incentives are an inducement to buy - a part of the offer that acts as an enticement or "sweetener" for motivating response Incentives can include : gifts, discounts, coupons, free information, contests or sweepstakes Incentives can be promised before a purchase, with a purchase or after a purchase |
