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57 Cards in this Set

  • Front
  • Back

Human behaviour

Collection of actions preformed by human beings that have been inflicted by a persons culture, emotions, values, ethics, and authority.

Copier

Business machine that can make duplicates from an original

Fax machine

A business machine attached to a phone line that transmits hard copy written messages. Fax is short for facsimile

Letterhead

The part of a letter that contains name, address, of the person sending the letter.

Marketing

Way of adverting or recruiting people to a businesss

Non verbal communication

Type of communication in which body language is used to form expression

Salutation

Part of the letter that contains the greeting

Socialization

Process through which society influences individuals

Verbal communication

Type of communication in which words are used as a form of expression

Word processing soft ware

Computer program designed to create most types of business documents

Significant people in psychology

Sigmund Freud - people have conscious and unconscious thoughts, and our purpose in life is to control our instincts and the power of these thoughts.


Erik Erickson - believed that a persons identity is individual and comes from the past and from ones heritage. Culture + religion


Carl Rogers - believed that human beings are intrinsically good and friendly. A person is born with these qualities


BF Skinner - assumed behaviour is learned


* Abraham Maslow - founder of social learning psychology. He believed that humans cannot live without needs. He categorized these needs in different rankings and tilited them Maslow’s Hierarchy of needs

Maslow’s

Back (Definition)


Physiologic - basic needs (food, water, shelter, sleep, oxygen, sexual expression)


Safety - avoiding harm, security, order, and physical safety


Loving/Belonging- giving and receiving affection, companionship, identification in a group


Esteem and Recognition - self esteem and the respect from others, success at work


Self actualization - fulfillment of unique potential

Social attitudes

As a person grows and develops in life, social attitudes begin to influence behaviour and a cultural way of thinking

Peer pressure

A person forms to the general behaviour of group of peers in an attempt to feel more accepted.

Cultural diversity

Another aspect of effective understanding and communication. Differences in gender, race, cultural heritage, age, physical abilities, and spiritual beliefs are differences that must be appreciated and understood when working with patients. Advantage to have someone bilingual in the office.


Verbal and non verbal varies among culture

Communication pathways

Communication is the sending of a message by one individual and receiving of the same message by another individual. Every message has two parts:


1. Statement proper - “this is what I have told you portion “consisting of the words being used


2. The explanation - part of the message that conveys “ now this is how I expect you to understand it “ sent non verbally


We communicate with words, facial expressions, appearance, gestures, manners, listening, voice, attitude and actions

Verbal commutation

Word we use - most verbal communication is perceived by hearing.


Words are important - verbal symbols that are used to represent an object or meaning


Voice quality - try to develop a pleasant voice


Asking questions - used to gather info - two types


1. Closed ended - answered with yes or no


2. Open ended - requires more than a yes or no

Effective words

Back (Definition)


Good vs bad

Non verbal communication

Through senses - conveyed by body languages - consist of the message that we send, the way we carry ourselves, and how we moved about it.

Non verbal communication situations - high level/ low level

Back (Definition)

Listening skills

Estimated that 90% of all spoken words are never heard, listening is on of the most difficult arts to master. To be a good listen focus on the following:


- Do not let your mind wander


- Do not concentrate on forming a reply


- Look as well as listen


- Do not stereotype


- Be careful of selective hearing


- Do not get impatient

Being a team player

- Be flexible and receptive to altering the way responsibilities are preformed


- be self confident and use self initiate


- show appreciation to co workers


- think before speaking


- Do not let your emotions get overly involved


- remember the first impression is not always the right one


- share the ups and downs


- remember that your way may not always be the right way

Communicating with colleagues

People spend more time with their co-workers than with their own families. Working in a positive, challenging, stress free environment is what everyone wants from their place of employment. How you communicate and get along together will be evident to the patient.

Stress in the dental office

An important aspect of good commutation is how you handle stress in your person life and at work.


Causes of stress in the work place:


Lack of sufficient staff, appointment overbooking, multiple tasks required, lack of good communication, perceived lack of job advancement


You can reduce stress by maintaining a lifestyle that includes a regular exercise, taking time for yourself, leaving the office behind at the end of the day, eating properly, setting realistic expectations. Learning to control stress with unable you to make intelligent decisions.

Conflict among coworkers

If difference of conflicts among colleagues are creating stress, learn how to work through those differences by engaging in team bulging dialogue. Conflict is necessary for effective problem solving and for effective interpersonal relationships. Unsolved conflict tends to escalate so learning how to resolve conflict is important

Conflict resolution

Be specific about your conflict


Resist temptation to involve yourself


Try to depersonalize conflicts


Be open and listen


Don’t always involve the dentist or office manager


Take it outside away from the group


Limit yourself complains


Know when conflict is more then conflict


Consider a mediator


It’s not all about you

Communicating with patients

Solid foundation of excellence in the dental care and communication skills is necessary for a dental practice to achieve its goals and for the needs of the patient to be fulfilled at all levels

Patient needs

Patients base their perceptions about a practice based on the following factors:


How they are treated on the phone


How they are greeted


How they are made to feel in the office


How efficiently the staff manages business aspects such as billing and insurance


Establishing professional/patient relationship is part of understanding the needs of the patient

Patient needs

Psychological needs - all individuals have emotional needs and these must be considered even when a patient seems confident, comfortable and agreeable.


Anxiety and fear of pain - frequent in dental patients and there is two types of fears. 1 subjective fears (acquired fears) and 2 objective fears (learned fears) - dental team should help patient by seeking understanding and actively working to enable patient to cope


Dental phobic patients - visit can bring panic and terror. Patients with most severe cars of dental phobia avoid routine treatment completely and will seek urgent or emergency treatment only with most aggressive symptoms


Patient responses - patients response to the situation results primarily from causes that are not part of them present situation, causes are probably not fully understood by the patient and most likely will remain unknown to the dental team, patient anxieties concerning treating may result in hostile behaviour.


Physical and mental needs - sensitive to patients physical and mental needs. Patient registration forms should include questions about patients dental and medical health


Financial needs - insurance, dental cost , etc

Meeting patient need

Positive atmosphere


Sincerity


Showing respect


Respecting the patients time


Resolving complaints and misunderstandings


Remaining approachable


Respecting patient confidentiality

Phone skills

The phone is your most important device used in public relations. Most patients make their first contact with the dental office by phone. Patient forms an opinion during first contact. Business assistant should ensure all patient contacts are positive experiences

Phone etiquette

Phone calls should be governed by the same rules of courtesy that apply to face to face meetings.


Smile, it shows in your voice


Never chew gum or eat or drink or have a pen/pencil in your mouth


Speak directly into the receiver keeping mouth 1-2 inches away


Ask name of person calling and talk to him/her and not the phone


Speak clearly and slowly


Do not speak to quietly or too loudly


Don’t not talk to others in the office while on the phone


Do not have background noise


Don’t speak quickly


Use callers name in the convo


When completing a call allow them to hang up first

Incoming calls

Should be picked up on the first ring


Greet patient pleasantly


Identity the practice and yourself


Ask how you can help the caller

Working with difficult callers

Listen without interrupting


Gather the facts and take notes


Organize your notes


Sympathize with caller and act as quickly as possible


Stay calm in all circumstances

Placing caller on hold

Ask persons permission first and wait for a response then place them hold or mute button - also don’t expect them to remain on hold for longer then a few minutes


On hold message systems - consist of recorded messages or music use by the practice to make in hole time educational and pleasant for callers then a waiting signal

Callers wanting to speak to the dentist

Dentist should not be interrupted at chair side it reduces productivity, causes treatment replays, and inconsiderate to patient, and difficult to maintain infection control.


A few exceptions would be another dentist, lab, family emergency

Taking messages

Make a written notation of all incoming calls practically the ones the require further action. Many practices use print or electronic phone logs to organize this info

Phone messaging systems

Answer service - When office is closed info is still provided like when the office will repopen, whom to contact in an emergency - told you call back when they reopen


Answering machine - provide same info but callers can then leave a message


Voicemail - allows caller to select options

Patients preferred method commutation

Some will prefer voice messages, email, texting, social media, postcard

Email

Electronic mail


Email etiquette:


Mind your manners, watch your tone, be concise, professional, correct spelling, ask before sending an attachment, fill in the to email at the end to insure you don’t only send half info, etc.

Automated dialling services

An automated appointment reminder to patients. Helps prevent patient from missing appointment or cancelling at an appropriate time

Text messaging

Becoming popular choice of commutation method

Phone equipment

Headsets


Pagers

Fax machine

Fax unit is joined to the phone system and is used to to electronically send and receive hard copy messages (handwritten or typed)

Written communication

Besides speaking on phone written commutation is the next biggest form of communication.


Equipment used:


Computer


Copier

Business letters

Essential for converting a professional image. Some types of business letters are; welcome to the practice, congratulations, acknowledging referral, completion of an extensive case, continuing care(recall), missed appointments, proposed treatment, collection of payment


Word processing software is used to help create these letters and using a letterhead is important

Letter to colleagues

Dentist frequently communicated with other professionals in writing like referrals to specialists

Letters to insurance companies

Make sure it includes:


Patients identification


Case info


Radiographs if required

Format of business letter

Using a format makes you letter more readable and professional


Types:


Block letters format - common letter format that places all of you text flush with the left margin. Paragraphs are double spaced and all line text is single spaced. Margins use a standard work processer setting of 1 inch


Semi Block letter - Same aw block except each paragraph is indented


Alternative block letter - moves the return address, date, closing name, title and signature to the left


Simplified letter format - Same as block letter but greeting (salutation) is eliminated

Anatomy of a business letter

Contains curtail parts, provides visual presentation of a letter along with description for each section

Preparing envelopes

Place the correct name and address on the front, placing it roughly in the middle of the envelope with the return in the top left


Had the Mr or Mrs in

Picture of business letter

Picture of business letter

Marketing your dental office

Attracting new patients to the practice and retained satisfied ones. Create positive image of the practice as a place where patients receive quality care.

Logistics of marketing

Plan


Budget


Tracking responses

Types of practice marketing

External - activities that take place out of office - websites, social media, advertising, health fairs, presentations


Internal - inside office - news letter to patients , promo material , sending flowers or thank you gifts, birthday cards, giveaways

Dental office newsletter

Keeps patient up to date and aware of be tech and treatment advances


Keeps you in touch


Listing patients names as referral sources or contest winners


Announcing other changes

Patient education materials

Printed pamphlets, brochures, and statements are printed communication tools that have helped many practices.