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12 Cards in this Set
- Front
- Back
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Core assumptions of symbolic frame.
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Most important – not what happens, but what it means
Activity and meaning are loosely coupled People create symbols to resolve confusion, find direction, anchor hope and belief Events and processes more important for what is expressed than what is produced Culture provides basic organizational glue |
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What is a myth?
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Myths: deeply-rooted narratives that explain, express and build cohesion
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What is a value?
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Values: what an organization stands for and cares about
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What is a vision?
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Vision: image of future rooted in core ideology
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What is heroes and heroines?
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Icons and living logos who embody and model core values
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What is stories and fairy tales?
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Good stories convey information, morals, values and myths vividly, memorably, convincingly
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What is a ritual?
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Repetitive, routinized activities that give structure and meaning to daily life
Men’s hut and initiation rituals |
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What is a ceremony?
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Grand, infrequent symbolic occasions
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What is a metaphor?
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Metaphor: image to compress ambiguity and complexity into understandable, persuasive message
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How can humor work?
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Humor: way to illuminate and break frames
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How can play work?
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Play: permits relaxing rules to explore alternatives, encourages experimentation and flexibility
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How can culture be both products and process?
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Embodies accumulated wisdom
Must be continually renewed and recreated as newcomers learn old ways and eventually become teachers |
