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9 Cards in this Set
- Front
- Back
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Why is selecting an appropriate communication channel important to the overall effectiveness of the message?
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Purposes: to persuade, to inform
for effectiveness |
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How does perception and audience analysis affect the communication process? What factors about the audience should you consider?
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how it is viewed.
Individual differences in perception account for the varied and sometimes conflicting reports given by eyewitnesses to the same accident. A popular television series focuses on Monk, the defective detective who can see things that scores of trained police workers cannot see although theyve all been looking at the same factors to consider: age economic level educational needs and concerns culture rapport: new client or old client expectations |
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What differences in the ideals of the older and younger generations may explain communication clashes between these groups in the workplace?
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message answering an elementary- school students request for information from your company would not be worded the same as a message answering a similar request from an adult.
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What value is gained from cultivation a "you attitude" in spoken and written messages? Give an example of a writer and reader-centered message to make your point?
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•use of the word you ( appropriately used) conveys to receivers a feeling that messages are specifically for them.
•However, if the first- person pronoun I is used frequently, especially as the subject, the sender may impress others as being self-centered Ex: i want to take this oppurtunity to congratulate.. congratulations on your.. |
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Discuss five writing techniques that enable communicators to build and protect goodwill?
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•Goodwill arises when a business is worth more than its tangible assets. Things such as a good name and reputation, a desirable location, a unique product, and excellent customer service, can assure earnings, and so the business has more value than simply its tangible assets.
•Use euphemisms: aged/elderly to senior citizen •no demeaning expressions •use connotative tone cautiously: this gripe session •use specific language appropriately •bias free |
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Provide five guidelines for projecting a positive, tactful tone
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•positive language
•avoid using second person when saying negative ideas •use passive voice to convey negative ideas •use subjunctive mood: tone down turn downs •include pleasant in the same sentence |
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why is conciseness valued in business communication? provide at least three suggestions for reducing word count without sacrificing content
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eliminate cliches
reduce words already said use compound adjective |
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what primary benefits does the writer gain from outlining before writing or speaking? How does the receiver benefit?
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•accuracy
•concentration on one phase •saves time •psychological lift •emphasis and de-emphasis A receivers reaction to a message is strongly influenced by the sequence in which ideas are presented. |
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What 3 questions assist a communicator in the decision to organize a message deductively or inductively?
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What is the central idea of the message?
What will be the reaction of the receiver? in view of the predicted receiver reaction, should the central idea be listed first in the outline or should it be listed as one of the last items? |
