Advertising And Sales Quiz #2 Pt 1

Front 1

Product

Back 1

Is a good or service produced and sold to consumers or other businesses

Front 2

Business analysis

Back 2

Is a much more detailed study of some of the factors examined in the product screening process.

Front 3

Business analysis

Back 3

It is used to determine the size of the market, costs of production and marketing, end sales and profit projections.

Front 4

Product mix

Back 4

Also known as product assortment, includes all of the different products a business sells.

Front 5

Basic product

Back 5

A business's product mix often begins with a ________________.

Front 6

Product line

Back 6

Is a group of closely related products with slight variations developed by the same business.

Front 7

Package and label

Back 7

Main functions are protection and promotion. Should use designs, colors and shapes to attract consumers attention and differentiate products from competitors products.

Front 8

Brand

Back 8

The combination of unique qualities of a company, product, or product line. It is the main way businesses differentiate their products from competitors products.

Front 9

Licensed brand

Back 9

Is a well-known brand owned by one company that is sold for use by another company.

Front 10

Product life cycle

Back 10

A new product goes through a sequence of stages known as ____________.

Front 11

Brand extension

Back 11

Is a marketing strategy that allows a business to use one of its well-known brand names in a new product category.

Front 12

Benefits and risks of brand extensions

Back 12

By introducing a product under an established brand name, the business reduces its risk of failure.

Front 13

Promotion

Back 13

Is used by businesses to inform, persuade, and remind consumers about products and services.

Front 14

Promotion

Back 14

Involves all communications used by a business to create a favorable impression of its products or services.

Front 15

Promotional mix

Back 15

Is a combination of advertising, relations, personal selling, and sales promotion to reach their target market.

Front 16

Promotional plan

Back 16

Outlines how all of the elements in the promotional mix will work together to reach the target market.

Front 17

Public relations career field

Back 17

Is a popular one and traditionally attracts more job applicants than there are job openings.

Front 18

Advertising

Back 18

Is a paid form of communication intended to inform and persuade audience to take some kind of action.

Front 19

Public relations

Back 19

Involves writing press release, organizing rules, producing company newsletter, sponsoring events, and exhibiting at tradeshows.

Front 20

Publicity

Back 20

Is any non paid form of communication designed to arouse public interest about a product, service, business, or event.

Front 21

Press release

Back 21

Is a written statement to inform the media about a new product or special event.

Front 22

Coupons

Back 22

Are one of the most popular forms of sales promotion.

Front 23

Personal selling

Back 23

Is a face-to-face communication between the buyer and seller that attempts to influence the buying decision.

Front 24

Endorsement

Back 24

Is a public expression of approval or support for a product or service. Also known as testimonial.

Front 25

Word of mouth promotion

Back 25

Is one of the most effective ways to spreading the news about products and services.

Front 26

Direct marketing

Back 26

Uses techniques to get consumers to buy products or services from a non-retail setting.

Front 27

Visual merchandising

Back 27

Is the process of displaying products in a way that makes them appealing and enticing to customers.