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7 Cards in this Set
- Front
- Back
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Generate ideas Screen ideas Prepare a business analysis Develop a marketing strategy Develop and test the product Market the product |
Stages of new product planning: |
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Product line Package and label Brand |
Product mix components: |
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Introduction Growth Maturity Decline |
Product life cycle: |
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Attention Interest Desire Action |
Four states of promotion: |
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- Determine the target market - Identify promotional plan - Set the promotional budget - Determine the promotional mix - Implement and evaluate the promotional plan |
Step by step process of promotional plan: |
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Generate sales leads Approach customers Determine customer needs Present the product Overcome objections Close the sale Follow up |
Steps in the sales: |
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Celebrity endorsements Word of mouth promotion Direct marketing Visual merchandising |
Promotional tools: |
