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11 Cards in this Set
- Front
- Back
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(4) Four invention |
PRIT ◇Printing press ◇Radio ◇Internet ◇Television |
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Types of Advertising |
PrBrCo ◇Product Advertising ◇Brand Advertising ◇Corporate Advertising |
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Participants in Advertising Individual |
AMS ◇Advertising Agency and careers ◇Media Services and careers ◇Support Organization and careers |
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Types Of Consumer Behavior |
RoLiEx ◇Routine Decision making ◇Limited Decision making ◇Extensive Decision making |
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Types of Purchases |
NeMoRe ◇New purchase ◇Modified purchase ◇Repeat purchase |
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Types of Products |
CoShoSpUn ◇Convenience product ◇Shopping product ◇Specialty product ◇Unsought product |
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Influences on Consumer Behavior |
BERP ◇Buying motives ◇Emotional motives ◇Rational motives ◇Patronage motives |
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Factors influencing Consumer buying decision |
ISM ◇Individual influences ◇Social influences ◇Marketing influences |
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INFLUENCES ON ADVERTISING |
ESC ◇Environmental influences ◇Social and political influences ◇Consumer influences |
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Maslow Hierarchy |
SESSP ◇Self-actualization ◇Esteem ◇Social ◇Security ◇Psychological |
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5 STEPS |
RSEME 1.Recognize the problem 2.Search for Information 3.Evaluate alternatives 4.Make the purchase 5. Evaluate the purchase |
