Advertising And Sales Quiz #4 Pt 1

Front 1

Brainstorming

Back 1

Is one way to generate creative ideas. It is an organized approach of generating a large number of ideas in a group setting.

Front 2

Coupon

Back 2

Are the most common form of sales promotion. Is a certificate that entitles the buyer to a price reduction on a product or service.

Front 3

Focus group

Back 3

Which consists of a small number of people recruited to discuss a topic being studied. Members are carefully selected based on target market characteristics.

Front 4

Premium

Back 4

Is an item offered to consumers for free or at a reduced price with the purchase of another item. We enforce the consumers buying decision and increase consumer demand.

Front 5

Primary market research

Back 5

Is the process of collecting data for the first time to use in solving a specific problem. Offers the benefit of direct contact with customers through a survey or interview.

Front 6

Push money

Back 6

Is a bonus given to sales people for selling a specific brand.

Front 7

Sample

Back 7

Which is a smaller group that is representative of the target market.

Front 8

Synergy

Back 8

Which is the sum of the results produced by the team, is important to creative advertising.

Front 9

Trade allowance

Back 9

Or a trade deal is a reward offered by manufacturers to retailers in exchange for supporting the manufacturers brand by performing various marketing activities.

Front 10

Creative brief

Back 10

Which is a description of what the advertising campaign is to accomplish. It states the objective of the advertising effort, which is to be carried out by the team.