Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
8 Cards in this Set
- Front
- Back
|
Television Radio Outdoor media |
Traditional types of media: |
|
|
- Network television - Cable television - Independent situations - Direct broadcasts on satellite television |
Advertisements can be broadcast on: |
|
|
Newspapers Magazines Direct mail Flyers Brochures |
Print advertising includes: |
|
|
- Billboards - Posters - Ads on the sides of buses and at bus stop shelters - Signs in malls - Sports arenas - Airport |
Outdoor advertising can take a variety of forms: |
|
|
Reach Frequency Lead time Cost |
Several key factors to consider when selecting the media for advertising: |
|
|
- Email advertising - Banner and pop-up advertising - Search engine advertising - Website advertising - Social media advertising |
Types of online advertising: |
|
|
- Transit advertising - Aerial advertising - Cinema advertising - Product placement advertising - Directory advertising |
Other advertising outlets: |
|
|
Video advertising Mobile advertising |
Latest advertising media trends: |
