Advertising Quiz 1 And 2

Front 1

Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

Back 1

Advertising

Front 2

The first advertisement appeared in ____ in the form of a poster on a sheet of papyrus which announced a reward for the return of a _______.

Back 2

thebes, runaway slave

Front 3

The most common advertisements were found in ___ where symbols were used to tell a particular shop or product.

Back 3

Babylon

Front 4

During the middle ages in Rome and Athens, a common sight were town criers who announced the affairs of the ______.

Back 4

State

Front 5

When goods are presented and offered on a face-to-face basis, the process is called______.

Back 5

Personal Selling

Front 6

Goods that are being offered in the market called_____.

Back 6

Tangible

Front 7

The role of advertising is contained in the word _______.

Back 7

AIDA

Front 8

Advertising that ultimately leads to action involves the process of.

Back 8

Acting

Front 9

The word AIDA which means of Letter A _ _ _ - _______

Back 9

Attention

Front 10

The word AIDA which mean of Letter

_ _ _ A- ______

Back 10

Action

Front 11

The history of Philippine advertising can be traced back to the era of.

Back 11

Spanish Galleon Trade

Front 12

The first one-man advertising agencies are established.

Back 12

1920s

Front 13

The early ______ saw the emergence of more advertising agencies in the Philippines.

Back 13

1930s

Front 14

The golden age of Philippine advertising.

Back 14

1960s

Front 15

Gradually _____ by virtue of a series of presidential decrees that effectively restrain it's freedom.

Back 15

Silenced

Front 16

The first TV network to broadcast certain shows in color.

Back 16

ABS-CBN

Front 17

There are _____ organizations under the advertising board of the Philippines.

Back 17

8

Front 18

_____ the advertising Board of the Philippines was established.

Back 18

1973

Front 19

The primary purpose of ABP is to maintain and promote ______ advertising standards and practices within the industry.

Back 19

ethical

Front 20

MMC stand for

Back 20

Mass Media Council