The Negative Effects Of Television Advertising And Children

Television Advertising and Children Everyone has experienced the interruption of their favorite show with advertisements. According to the dictionary, to advertise is the act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.. One should contemplate what the effect is that advertisers want the consumer to have as a result of watching their commercials on television. Television advertising influences the decisions of consumers through constant exposure to messages and images, especially children. It’s important to notice that the most affected viewers are our children. Children are exposed to all kinds of information, and it’s not always the healthiest one. When a child is watching his or her favorite show, there is a probability that the way they think and act could have been influenced by advertisements. Children are easier to persuade because they can’t determine what’s right or wrong, …show more content…
(Time Warner and Comcast Want to Make You Watch Commercials Again). With the use of DVR and video on demand, it’s possible to avoid commercials; for the people that is the best invention that has ever happened in the history of cable, but for advertisers, it’s not favorable at all. “Networks complain they make ad spots harder to sell, since advertisers can’t be sure when people would actually watch their programs—a day later? A week later? If a movie studio wants to advertise an upcoming film, how can it be sure people will see its trailers before opening weekend? The two sides have hit on a potential solution called dynamic ad insertion. That’s the industry term for swapping out old ads for new ones depending on when a prerecorded program is being watched.” (Suddath) As a result of this, many advertisers are not able to expose their advertisements on the desired