The Effects of Subliminal Advertising Essay
The Effects of Subliminal Advertising
The power of subliminal advertising in effecting consumers is still unproven. The concept of subliminal advertising is based on a "threshold". "This [is] thought to be a fixed point below which awareness does not extend." (Sutherland: p.30) If a word is flashed on a television screen for 50 milliseconds a person would not be conscious of it. If the time of the exposure is increased the word crosses the threshold and a person becomes consciously aware of the word. This process varies within the same person from day to day. For example, if a person is hungry while watching television, advertisements of food will be noticed more than if that same person just ate. …show more content…
Michael Jordan is used as a form of a subliminal message telling people that if a product is good enough for him then everyone should buy it.
People are willing to buy products because famous people say that it is important. This is a strategy used by advertising companies all of the time. A final example of a basic form of subliminal advertising is when the company suggests "that it is second nature to buy the product." (Hidden Persuasion?) Everyone is doing it so why aren't you? This variation of subliminal advertising is usually the most powerful