Advantages And Differences Between Facebook And Facebook

Register to read the introduction… Marketing not only establishes brand recognition and gains and retains customers, but without marketing, no one really knows about the product or business. Social media marketing creates all the above, but its main advantage that firms and businesses benefit from is that it is very cost effective. It is very cheap and requires very little start up cost, and it reaches every single corner of the globe, so more people are aware of the product or business and there is now a global audience. Twitter and Facebook can also be viewed as a more effective way to communicate with customers. It is looked at as an ideal way for customers to give feedback and respond to new products with their approval or dislike for it. With this in mind, customers now appreciate the company as they feel they are taking time out to answer their queries, which not only creates a sense of good customer service but also a good brand image. The feedback given also benefits the company as it is a form of market research and can help them prevent mistakes in the …show more content…
Celebrities such as Will.i.am and many more took to Facebook and Twitter to promote Obama, and Obama himself set up a Twitter account and gained millions of followers. Many believed this was how he created a global image of himself and why he won by a whopping margin. Another prime example of a successful campaign was Levis Like Store on their online store, which was linked with Facebook. All they did was put a like button next to every style of jeans a customer liked. This not only increased both Levis and Facebooks popularity but it also helped Levis with their market research and earned them a lot of …show more content…
In Hondas case for one of their cars, it ruined their reputation. A worker of Hondas commented on their Facebook page saying that a car that was getting a lot of negative feedback was a good buy and worth trying. However people soon found out who he was and a whole campaign was started against Honda, brandishing them as liars and a dishonest company. Another example of a company’s image ruined by a social media controversy was Domino’s. The world famous pizza franchise had a couple of dim-witted employees who filmed themselves doing disgusting acts in stores and on the food they prepared, and uploaded the video to YouTube. It soon became a viral hit and Domino’s recorded a loss in sales not only in that area, but throughout the whole of the