Public Relations: What Does This Job Entail? Essay
With an evolving definition that changes with the changing roles of the profession, the Public Relations Society of America (PRSA) in 2011 lead an international effort to create a definition for …show more content…
THE EVOLUTION OF PUBLIC RELATIONS
Public relations, with a mission to influence the opinion of the public, dates back to the early days of Babylonian times when a tablet that told farmers how to harvest crops was created. Ancient craftsman used logos and gospel and political promotions were used in Rome during ancient times. Public relations tactics were noted during American settlement when the colonies implemented techniques of publicity to attract settlers. In 1758, what is now known as Columbia University, issued their first press release announcing their graduation exercises. The practice of public relations became more popular during times of conflict in the country, such as the American Revolution, when the support of the public was in need. (McGraw, The Profession, p 29 – 33).
African Americans also played a critical role in the history of public relations. In the 1890’s, Ida B. Wells surfaced as a leading voice influencing the public against the cruelty of race relations in the country by holding public meetings, organizing an international campaign, and writing editorials. The social activist,