J&J: Thriving For Over a Century Essay

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The innovative ideas, along with the effective marketing and managerial strategies at Johnson & Johnson have made the company thrive for over a century. The products, services, and ideas of J&J have touched the lives of billions of people around the globe. In addition, the consistent approach to managing the Business, and the character of employees, has given Johnson & Johnson the opportunity to enjoy success in an extremely competitive pharmaceutical industry. Some of the strategies that are used at J&J include, continually improving product quality and speed of creation, controlling factors of production, expanding your market, doing things differently, and having a well focused goal.
• Continually Improving Product Quality and Speed
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To prevent such from happening, “Johnson & Johnson bought over Chicopee, its big source for textile materials, which is a major raw material it uses for production” (J&J Business Strategies).
• Expanding Your Market
By expanding its market, J&J was able to gain global recognition while gaining market share internationally. Even though it may have been difficult to expand globally at the time due to high tariffs and barriers amongst countries, it was an important move for J&J to make, because it enabled the company to become what they are today.
• Doing Things Differently
Being innovative and doing things differently could make a company stand out amongst its competitors. Differentiation is key for an organization to gain market share from competitors, because customers will then attribute more utility to its products. To stand out in the industry, a company needs to do almost everything differently than its competitors.

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• Having a Well Focused Goal
Having a good mission statement along with well defined objectives could encourage synergy amongst all employees. Working to constantly improving customer service, along with the production of quality products could help a business attain greater profitability. As a business, it’s imperative that all employees of all levels be on the same page, in order to create continuity in quality of their products and services. “The

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