J&J: Thriving For Over a Century Essay
• Continually Improving Product Quality and Speed …show more content…
• Expanding Your Market
By expanding its market, J&J was able to gain global recognition while gaining market share internationally. Even though it may have been difficult to expand globally at the time due to high tariffs and barriers amongst countries, it was an important move for J&J to make, because it enabled the company to become what they are today.
• Doing Things Differently
Being innovative and doing things differently could make a company stand out amongst its competitors. Differentiation is key for an organization to gain market share from competitors, because customers will then attribute more utility to its products. To stand out in the industry, a company needs to do almost everything differently than its competitors.
• Having a Well Focused Goal
Having a good mission statement along with well defined objectives could encourage synergy amongst all employees. Working to constantly improving customer service, along with the production of quality products could help a business attain greater profitability. As a business, it’s imperative that all employees of all levels be on the same page, in order to create continuity in quality of their products and services. “The