Advertising messages are spread through numerous and varied channels of media. In descending order of amount, the major media are newspapers, television, direct mail, radio, magazines, business publications, outdoor advertising, and farm publications.2. In addition, a significant amount of all advertising is invested in …show more content…
Advertising sometimes helps lower prices by creating what is called mass- demand. The more a manufacture can produce the less they will charge per unit. In a perfect supply and demand world, the higher the price the less the demand.
Living in a non-perfect world the advertisers and suppliers know that America is naïve. Most consumers believe that if an object is more expensive then it is more valuable. This is how advertisers can sell two cars, though exactly the same except for a different company name on each, for two diverse prices. America’s consumers desire to fit in the crowd or become accepted drives them to have what everyone else have but better.
The question of what motivates a consumer to buy challenges the seller and presses research specialists to investigate. Some research attempts to probe the unconscious impulses that drive buying decisions. Advertising agencies then utilize these findings to influence the consumer and to attempt to break down sales resistance. Many observers outside the advertising industry have fought against this type of indirect selling. Many researchers, however, regard motivational inquiry as only a means to dig deeper. Through careful questioning and investigation it is often possible for an advertiser to trace a sale and