Advanced Economy Questionnaire Essay
How is building a brand in a business- to - business context different from doing so in the consumer market?
Creating and developing a strong product brand is a very critical step towards placing or setting a company apart from its competitors. This step depends on many variables within the business environment within which the company exist and belong. For example a company has to understand its operation, its market and most importantly who its clients and competitors are. A brand is simply a name, design or mark that informs/tells consumers the identity of a products and also enables consumers to reduce most risk involved in the buying decision. To develop a business-to-business brand, a company must be willing and …show more content…
KELLER, K. L. (2008). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3. ed., Upper Saddle River, New York: Pearson Prentice Hall. ISBN: 978-0-273-70632-8
Kotler, P. & Keller, K (2012) Marketing management (14th Ed.). Upper Saddle River, NJ: Prentice Hall.
Is Casco’s plan to reach out to consumers a viable one? Why or why not? Cisco’s revenues