Wild Oats Swot Essay
A SWOT analysis is a top-level evaluation of a company’s internal strengths and weaknesses; and opportunities and threats that are external to the company, but apply to the industry as a whole. Here, we provide a brief background summary as well as present team Third Shift’s SWOT Analysis for Whole Foods Market, Inc.
Whole Foods Market, Inc. (Whole Foods Market) owns and operates a chain of natural and organic foods supermarkets. As of September 30, 2007, the company operated 276 stores organized into 11 geographic operating regions: 263 stores in 37 U.S. states and the District of Columbia, 7 stores in Canada, and 6 stores in the United Kingdom. This includes 74 stores acquired from Wild Oats Markets, Inc. (Wild …show more content…
Focused growth strategy
Whole Foods Market has focused on expansion through both organic and inorganic growth strategy. As a part of its organic growth strategy, the company has been opening multiple stores number of stores every year; during the period 2003-2006 the company opened 12 to 15 stores every year, while in fiscal 2007, the company opened 21 new stores. These new store openings included the launch of a new store in Maine in February 2007. This store was one of the big store launches and currently has 48,000 square feet of retail space and offers variety of products and services including coffee bar and a sushi bar. Additionally, the company opened a new store in New York in March 2007.
Whole Foods Market has also acquired number of stores as a part of its inorganic growth strategy. In the last four years, from 2004-2007, the company has acquired a total of 117 stores. As of fiscal