SWOT Analysis of Kellie Leitch’s Leadership Race
Strengths:
One of Dr. Leitch’s strength is that she plays well with the Conservative brand. According to Alex Marland, “the Conservatives know how to craft a message. Keep it simple. Keep it short. Reinforce everything all the time. Make the Party’s four themes lock together: a balanced budget, low taxes, smaller government, personal security” (2016, p.4). In her platform, the leadership race candidate explores in depth three of these four themes (a balanced budget, low taxes, and personal security) (Kellieworks, 2017e). Also, Leitch reinforces and repeats ideas constantly. For example, she always repeats that there are Canadian values often throughout her speeches and in her Facebook and Twitter …show more content…
Moreover, her website is exclusively in English; her tweets are in English as are most of her Facebook publications. It can, therefore, be difficult for her to get votes from French-speaking Canadians, especially Quebecers. In general, Leitch is not notorious for being a strong public speaker (Ferreras, 2017).
Moreover, some of her views seem to contradict one another, especially regarding social issues (Johnston, 2016). Indeed, an interviewer once commented that she is “a bit of a mixed bag” (Johnson, 2016). For instance, she is against the right to die and for same-sex marriage; she was the Minister for the Status of Women and thinks women should be allowed to protect themselves, yet she is pro-life –even if she does not wish to bring the issue back in the house of common (Johnston, 2016; Kellieworks, …show more content…
Indeed, while Leitch repeats that her family “lived in a trailer for a year and had a regular modest home”, her current status somewhat negates the image she is trying to put up (Johnston, 2016). Her status as a surgeon, as a member of parliament, as a Minister, as the previous Chair of Paediatric Surgery at the Children's Hospital of Western Ontario/Schulich School of Medicine and Dentistry, and as the recipient of the Order of Ontario in 2010–“an honour bestowed upon remarkable Ontarians who effortlessly give back and support their communities”— can make her anti-elite views as inauthentic in the eyes of potential voters (Kellieworks,
Strengths:
One of Dr. Leitch’s strength is that she plays well with the Conservative brand. According to Alex Marland, “the Conservatives know how to craft a message. Keep it simple. Keep it short. Reinforce everything all the time. Make the Party’s four themes lock together: a balanced budget, low taxes, smaller government, personal security” (2016, p.4). In her platform, the leadership race candidate explores in depth three of these four themes (a balanced budget, low taxes, and personal security) (Kellieworks, 2017e). Also, Leitch reinforces and repeats ideas constantly. For example, she always repeats that there are Canadian values often throughout her speeches and in her Facebook and Twitter …show more content…
Moreover, her website is exclusively in English; her tweets are in English as are most of her Facebook publications. It can, therefore, be difficult for her to get votes from French-speaking Canadians, especially Quebecers. In general, Leitch is not notorious for being a strong public speaker (Ferreras, 2017).
Moreover, some of her views seem to contradict one another, especially regarding social issues (Johnston, 2016). Indeed, an interviewer once commented that she is “a bit of a mixed bag” (Johnson, 2016). For instance, she is against the right to die and for same-sex marriage; she was the Minister for the Status of Women and thinks women should be allowed to protect themselves, yet she is pro-life –even if she does not wish to bring the issue back in the house of common (Johnston, 2016; Kellieworks, …show more content…
Indeed, while Leitch repeats that her family “lived in a trailer for a year and had a regular modest home”, her current status somewhat negates the image she is trying to put up (Johnston, 2016). Her status as a surgeon, as a member of parliament, as a Minister, as the previous Chair of Paediatric Surgery at the Children's Hospital of Western Ontario/Schulich School of Medicine and Dentistry, and as the recipient of the Order of Ontario in 2010–“an honour bestowed upon remarkable Ontarians who effortlessly give back and support their communities”— can make her anti-elite views as inauthentic in the eyes of potential voters (Kellieworks,