What Is Ulta's Business Strategy

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The company has a broad portfolio of products and services that helps target a large number of consumer and improve sales. Because of the company’s deep-seated product breadth, expedience, value and salon services, Ulta provides its customers a unique shopping experience which keep them coming back for more. Ulta has a strong store network that allows the store to serve more customers. The more customers the company acquire enables them to market more products and services which generates sales. The company’s competitive advantage is their extensive brand portfolio. The company offers more than 500 brands.

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