Unilever has begun since the 1880s, William Hesketh Lever is a founder of British soap-maker company who evaluated new soap product called the Sunlight Soap had been released into market in 1890s (Unilever, 2017). This product was success in the UK and made Lever Brothers become the first cleanliness company which spread the product around Victoria England and after that it also rapidly intimated globally. Lever Brothers strategized his business not only in the UK but also obtained more business worldwide by prioritize the product as well as focusing on manufacturing them too. In 1930, the Lever Bros merged with the Margarine Unie, the founder of Marfarine Unie is Jurgen and Van de Berth in Holland, both of them had the same vision to make strong globalization company that they normally had strong networks which they thought that it would create a new opportunity for them and “Unilever” was
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SWOT analysis of Unilever.
The SWOT analysis can help Unilever to identify the strengths, weaknesses, opportunities and threats. Strengths and weaknesses will refer to its internal this means that the ability of the products to compete with their competitors. For opportunities and threats will analyse the external factor that the company can handle or in case the risk might be happened to the business and the opportunities to spread products into new market areas.
1.1 Unilever’s strengths
The strengths of Unilever are identified in this section of the SWOT analysis because this is the internal strategies accordingly to the company resources which are referred to the investments, product processes, organizational structure, management and human resources (Kissinger, 2017). These are the significant strengths of Unilever’s consumer goods business:
• Strong brands – Unilever has some strong brands in the consumer goods industry such as Axe, Dove etc., enables the company to enter markets and the quality of the products can effectively complete against other
SWOT analysis of Unilever.
The SWOT analysis can help Unilever to identify the strengths, weaknesses, opportunities and threats. Strengths and weaknesses will refer to its internal this means that the ability of the products to compete with their competitors. For opportunities and threats will analyse the external factor that the company can handle or in case the risk might be happened to the business and the opportunities to spread products into new market areas.
1.1 Unilever’s strengths
The strengths of Unilever are identified in this section of the SWOT analysis because this is the internal strategies accordingly to the company resources which are referred to the investments, product processes, organizational structure, management and human resources (Kissinger, 2017). These are the significant strengths of Unilever’s consumer goods business:
• Strong brands – Unilever has some strong brands in the consumer goods industry such as Axe, Dove etc., enables the company to enter markets and the quality of the products can effectively complete against other