Avon Marketing Case Study
Direct selling reduces labor, marketing, and maintenance costs. These savings are passed down to Avon consumers as low prices. Avon representatives …show more content…
Other key concerns include if the firms’ other business commitments would interfere with Avon’s requirements, if competitive or complementary goods are supplied, and whether the personnel, facilities, and equipment are equipped for distribution. Gauging the firms’ potential life span as distributors and good connections with customers, assessing the histories and images as reliable businesses that can be trusted to enforce performance, ensuring quality control, and after-sales service options would also be in question (Daniels et al., 2011). The decision on where Avon should manufacture products depends on the “compatibility, configuration, coordination, and control” of its operations (Daniels et al., 2011, p.