Today, most companies are using social media to enhance the growth of their businesses as well as improving the value of the businesses. In the logistics and supply chain industry, the adoption of social media has been relatively recent, and it has brought about its share of benefits. These include increasing the visibility of the organizations, building brand images, driving campaigns, and attracting new customers hence expanding markets. This is along with increasing both the market and business intelligence (Murphy & Knemeyer, 2014).
2-10. Discuss the importance of timely and accurate information to a logistics information …show more content…
“Timely” can, for instance, refer to the situation where the information in question is up to date. This can be influenced by the procedures for data collection and analysis. The ideal sources of information should be obtained from both internal the external environments. In most cases, the internal sources of information are plentiful although sometimes this may not be the case. “Timely” may also refer to the speed of the information reaching the relevant parties. This is influenced by the procedures that the organization adopts for the retrieval and dissemination of the information to the decision makers. The adoption of the recent technological solutions has immensely facilitated the process of dissemination of information (Murphy & Knemeyer, 2014). These include, among others, the personal digital assistants.
Accuracy, on the other hand, is concerned with the efficiency and the effectiveness of the logistics information system of an organization. It involves the nature and quality of the data in question and also addresses whether the data is relevant. The Internet, for instance, is a relatively cheap external source of information, the validity of information obtained from some internet sources is …show more content…
Another problem associated with cloud computing is the lack of adequate security for the information stored or exchanged over the internet. This is along with the lack of flexibility caused by the vendor lock-ins. It is also difficult to control the cloud administrative tasks.
3-14. Do you think corporate cultures are relevant for designing a logistics measurement system? Why or why not?
Business organizations develop a culture that they adopt for all their levels of operation. In most cases, these organizations focus on the functioning of the process put in place for the day to day running of the organization. For instance, a company may be focused on maximizing sales while another may be keen on stress manufacturing. Business organizations that are cost conscious have a hierarchical decision-making process.
The business culture can influence the logistics design and measurement. For instance, a cost center focused business culture will be keen on reducing costs for the logistical activities. A customer oriented culture will focus on the servicing of the customer orders in a certain way for example delivering the order within a given timeframe. Business culture will be relevant for designing a logistics management