UPS has a strong financial performance and reduce delivery costs would be a competitive advantage for the stakeholders and competitors. Customers shopping tendency or patterns have changed in the past few years, therefore, UPS has to change its marketing strategy. Recently, the courier company has considered growing e-commerce services. Online shopping has increased drastically in recent years, since the economy is developing, which means more profitability for the delivery company (Casey, 2015). UPS has identified new online shopping opportunities in its latest financial reports. UPS was bombarded with high volume of online orders during the Christmas, therefore, the company has to invest in more advanced technologies to ensure guaranteed and time-definite deliveries regardless of volumes, especially for the holiday seasons, the highest peak for
UPS has a strong financial performance and reduce delivery costs would be a competitive advantage for the stakeholders and competitors. Customers shopping tendency or patterns have changed in the past few years, therefore, UPS has to change its marketing strategy. Recently, the courier company has considered growing e-commerce services. Online shopping has increased drastically in recent years, since the economy is developing, which means more profitability for the delivery company (Casey, 2015). UPS has identified new online shopping opportunities in its latest financial reports. UPS was bombarded with high volume of online orders during the Christmas, therefore, the company has to invest in more advanced technologies to ensure guaranteed and time-definite deliveries regardless of volumes, especially for the holiday seasons, the highest peak for