Westjet Case Study

Decent Essays
WestJet is a culture and customer based airline which provides a unique sense of its own friendliness to fulfill customer satisfaction and accomplish high demand and growth of market share (Buchanan, 2012). The goal of WestJet is “to enrich the lives of everyone – customers, employees and people in WestJet’s world by providing safe, friendly and affordable air travel” (Westjet, 2016). WestJet believes that their passionate and always caring attitudes are the essential foundations of their corporate culture. (WebSite, 2014)

Management in WestJet always ensures that the employees are doing what they should be in order to get and achieve the best outcome. As stated by a former executive vice president and one of the founders, Don Bell, said “Everybody’s unique, and if you embrace people’s personalities rather than turn them into robots… it creates something that is very hard to reckon with.” (McCullough, 2014). WestJet finds a way to always work as a team. Everything
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Attention to detail, outcome orientation and stability are the core values of the WestJet Corporation. This strong culture exists because all employees who work for WestJet agree with the importance of providing consistently high quality services and creating strong organizational structure. As the commercial says, “WestJet employees are owners.” WestJet listens to employees and customers on a regular basis, which helps improving their customers’ experiences.

The unique culture of WestJet was established and it has assured that a company that began with 3 aircrafts flying out of 6 cities grew into one of the biggest corporations that has the recent reachable goal of flying out of 130 cities with 94 aircrafts in the coming years. There is no such thing as WestJet’s own policy to follow, the company is instead run on the basis of promises; then, this organizational culture of WestJet was built up with full of trust from the customers who are valuable

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