A company’s environmental scan includes its external influences that affect internal decisions and performances. Depending on the conditions found in the scan, managers need to assess the micro and macro environment to determine what is greatly influencing the company. The macro environment includes the external influences which include social, technological, competitive and economic factors. To ensure that the business is being profitable and not reducing their inefficiencies, many companies including WestJet look to environmental scans to prevent negative things happening to the business. Through the environmental scan, it gets the company to develop their SWOT analysis to give them a thorough look as to what is influencing the business both
…show more content…
This means that WestJet must continue to stay ahead of the best that they can as competition can easily come to beat them. These competitor companies include; CanJet an airline based out of Enfield, Nova Scotia and charters between Canada and the United States just like WestJet (Shoaib 2009). Sunwing airline is also based out of Canada and they are known most famously for their connection to providing vacation flights to destinations such as the Caribbean, Mexico, Cuba, the United States of America and Canada. Sunwing is a large competitor as they are consistently bringing in revenue through the constant demand for warmer destination vacations. WestJet has begun offer vacation bundle flights similar to Sunwing but they are still behind in having an advantage in this market. Air Canada which is WestJet’s largest competitor and Canada’s larger airline carrier. Air Canada offers flights all over the world which continuously allows them to have a competitive advantage in the airline sector. WestJet should begin to look into expanding their destinations as this will open them up to a larger customer base. The issue with this though is still trying to keep themselves as a low-cost carrier as that is what they are best known for. In the future, WestJet will have to look at ways to expand without compromising price too …show more content…
The airline industry is designed and tailored towards the customers and serving them with compassion and respect while getting them from destination A to destination B effectively and efficiently. Employees and managers must meet certain criteria of service standards as well as have the knowledge from a technical standpoint in order to meet company and customer expectations (Shoaib 2009). An issue that WestJet has, being a low-cost carrier, is determining how much money should be spent on employees to meet profitability targets as well as customer expectations without costing them strenuous amounts of money. WestJet knows that this training is critical to meet their targets, and they are struggling to find a balance of numbers on how much should be spent. Typically, airlines do not implement training programs as they cannot typically afford it (Shoaib 2009). WestJet though is trying to create a competitive advantage in regards to other airlines. Due to issues that have happened in the past, specifically 9/11, prospective customers are not looking to other modes of transportation for travel. Along with 9/11, the outbreak of diseases (Ebola, H1N1) across the world causes customers to be extremely cautious when deciding how to travel. This means that it is no longer a competition between airlines as to who has the customers drawn in, but with other transportation services that are
This means that WestJet must continue to stay ahead of the best that they can as competition can easily come to beat them. These competitor companies include; CanJet an airline based out of Enfield, Nova Scotia and charters between Canada and the United States just like WestJet (Shoaib 2009). Sunwing airline is also based out of Canada and they are known most famously for their connection to providing vacation flights to destinations such as the Caribbean, Mexico, Cuba, the United States of America and Canada. Sunwing is a large competitor as they are consistently bringing in revenue through the constant demand for warmer destination vacations. WestJet has begun offer vacation bundle flights similar to Sunwing but they are still behind in having an advantage in this market. Air Canada which is WestJet’s largest competitor and Canada’s larger airline carrier. Air Canada offers flights all over the world which continuously allows them to have a competitive advantage in the airline sector. WestJet should begin to look into expanding their destinations as this will open them up to a larger customer base. The issue with this though is still trying to keep themselves as a low-cost carrier as that is what they are best known for. In the future, WestJet will have to look at ways to expand without compromising price too …show more content…
The airline industry is designed and tailored towards the customers and serving them with compassion and respect while getting them from destination A to destination B effectively and efficiently. Employees and managers must meet certain criteria of service standards as well as have the knowledge from a technical standpoint in order to meet company and customer expectations (Shoaib 2009). An issue that WestJet has, being a low-cost carrier, is determining how much money should be spent on employees to meet profitability targets as well as customer expectations without costing them strenuous amounts of money. WestJet knows that this training is critical to meet their targets, and they are struggling to find a balance of numbers on how much should be spent. Typically, airlines do not implement training programs as they cannot typically afford it (Shoaib 2009). WestJet though is trying to create a competitive advantage in regards to other airlines. Due to issues that have happened in the past, specifically 9/11, prospective customers are not looking to other modes of transportation for travel. Along with 9/11, the outbreak of diseases (Ebola, H1N1) across the world causes customers to be extremely cautious when deciding how to travel. This means that it is no longer a competition between airlines as to who has the customers drawn in, but with other transportation services that are