Swot Analysis Liverpool Catholic Club

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1.0 Introduction
Businesses, such as Liverpool Catholic Club, operate in a dynamic, often turbulent, environment. This is because the factors that comprise the business environment are not constant and certain, but rather are continually undergoing change. A business must correspond with these changes and adapt its operations accordingly, as long-term success can only be achieved when businesses effectively respond to internal and external influences in the business environment. The internal influences include location, management and business culture, whilst the external influences incorporate social, legal and competitive situation. Business success can also be achieved by implementing a range of marketing, operational and human resource
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& Crawford, K., 2012, p67). A business’s unique culture is a powerful tool for achieving goals, therefore making it important for managers to understand and assess all facets of it. Management must also ensure that staff members are given sufficient training to reflect the values of the business (Chapman, S., Devenish, N. & Dhall, M., 2011, …show more content…
These include the Registered Clubs Act 1976, the Smoke-free Environment Act 2000, the Gaming Machines Act 2001 and the Liquor Act 2007. The Smoke-free Environment Act 2000 significantly impacted the operations of Liverpool Catholic Club as the law prohibited smoking in enclosed public places and certain outdoor public areas (NSW Government Health, 2015). This meant that club members were unable to smoke inside the Club and thus resulted in some members becoming reluctant to attend the facility. Consequently, the Club was faced with the difficult task of finding a way to comply with the legislation, whilst also pleasing its

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