Web Analytics : The Future Of Data Analysis Essay

841 Words Sep 18th, 2016 4 Pages
Web Analytics is the future of data analysis where one can track customer behavior and other insights by a matter of seconds. But before explaining the term web analytics I feel it is important to know the history behind web analytics. Previously Web Analytics was used nothing but a paradox of data that is there were so much data but very few insights. Most business that focus on web analytics (and sadly there are still not enough of them) think analytics simply as the art of collecting and analyzing clickstream data, data from Yahoo Web Analytics, Omniture or Mint but later they realized that they have so little actionable insights because clickstream data is great at the what but not the why. This is one of the limits of clickstream data. So Web Analytics was redefined and the new definition is discussed in the next paragraph.
Modern Definition of Web Analytics:
Web Analytics is the analysis of qualitative and quantitative data from the website and the competition to drive a continual improvement of the online experience that our customers and potential customers have which translates into the desired outcomes (online and offline). Web Analytics is also the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
(Note: The picture in the above page is the diagrammatic representation of modern web analytics)
Page Caching in Web Analytics:
Web Analytics allows us to cache some or all of the response that is…

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