Walmart vs Tesco Essay

997 Words May 28th, 2011 4 Pages
Wal-Mart and Tesco | A Comparative Analysis | |

Table of Contents Background and History 2 Culture of Organization 3 Core Values for Wal-Mart 3 Core Values for Tesco 3 Two Powerhouses Globally 4 Existence in current markets 4 Expansion 4 Industry Analysis 4 Strengths 4 Weakness 4 Opportunities 4 Threats 4 Porter’s Five Forces for Wal-Mart 4 Porter’s Five Forces Model for Tesco 5 Financial Analysis 5 Balance Sheet 5 Income Statement 5 Strategy 6 Mission 6 Vision 6 Major Goals 6 Strategic Approaches to Stores 6 Supply Chain 6 Product 6 Pricing 6 Promotion 6 Placement 6

Background and History

Founded in 1962, by Sam Walton, Wal-Mart Stores, Inc. operates retail
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Or that a product’s quality was as high as customers deserved and expected. We always ask: Is this the best I can do? This demonstrates the passion we have for our business, for our customers, and for our communities.

Core Values for Tesco
Some of the core values are as followed: 1. Environment friendly products a. 2. Customer focused strategy b. Club card - a loyalty scheme (1995). 3. Quality products at low price c. 4. Improved Labeling d. 5. Self-Checkout e.

Industry Analysis

Porter’s Five Forces for Wal-Mart

Porter’s Five Forces for Tesco
Threats of New Entrants Competitive Rivalry is considered a high threat and are people like Amazon and Asda including the other supermarket and non-food retailers who are involved in the same concept. If consumers see little difference between the product and that of the competition then they will tend to choose on price.
Bargaining power of Suppliers. There is little threat as often large supermarkets dictate the price they pay to the supplier. If the supplier does not agree to Tesco's price then the supplier will be left with no retailer.
Threats of New Entrants- Tesco, Asda, Sainsbury and other supermarket chains put up considerable barriers to entry. Anyone starting up a new

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