Review: The Hidden Persuaders

841 Words 4 Pages
Shopping at the grocery store can seem like an easy thing to do. That is before you walk into the store. Customers usually go in knowing exactly what they need, what aisle it’s in and how much it’s going to cost. Then they enter the store and it’s a whole new ball game. There are giant sale signs and healthy promotions displayed in the front and the aisles are arranged differently. Soon the list they had to shop for has expanded. People don’t recognize how major store owners such as Wal-Mart, Costco, and Sam’s club take advantage of people. Even stores that sell organic foods have a way of manipulating its customers and hiding the truth to ensure the purchase of their food. These multi-millionaire food company’s influence costumers purchases …show more content…
In actuality their somewhat responsible for the choices we make when shopping for food. Vance Packard author of the book The Hidden Persuaders revealed that food corporations would hire scientists to study “unconscious human emotions” to determine and control what products people wanted to buy and also what products interest them the most (as cited in Nestle, 2006). The foods we crave the most may be the very food displayed in the front of the store or be on sale and we just think it’s our lucky day. These corporations manipulate people into buying the things we want making us ignore what we initially meant to buy. It’s really bizarre how far they will go to make profit off of a human beings purchase. Author of the essay “The Supermarket: Prime Real Estate” Explains that “low prices sound good for people without much money, but nutritionally, there’s a catch. Low prices encourage everyone to buy more food in bigger packages. If you buy more, you are likely to eat more” (Nestle, 2006, p.502). Furthermore food companies could care less about exposing people to an unhealthy lifestyle. They make it easier to shop for the unhealthy cheap items, than buying items that will actually benefit our bodies. Corporations tend to make deals for items like buy 10 for 10 when shopping for chips or pop. Nobody should be …show more content…
Although there tactics may not be as damaging to the human body it still has a way of emptying people’s wallets and disclosing the truth behind their food items. Michael Pollan a Cornell scientists describes his experience with organic food saying “ everything was pretty good, except for the six dollar bunch of asparagus, which had been grown in Argentina, air freighted six thousand miles to the States and immured…in the distribution chain” (as cited in Shapin, 2006, p.433). Indeed the price of organic food is crazy high but people still buy it because they see the benefits it has on our health, which is often displayed throughout organic food stores. They make people believe that organic is best for your family to eat, and nothing else can compare to it. There prices are more than likely high because they use a wide variety of organic distributors rather than ones that are nearby and more convenient; since people who eat organically prefer their food be grown where they live, in some ways it’s not truly organic if the products have to be shipped to the states from another country and distributed from state to state. The products may be pesticide free and full of health benefits but the point of organic food is home grown food. Food we expect to be grown in the backyard. A lot of people who shop at stores like Earthbound or Whole foods don’t know

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