Review: The Hidden Persuaders

Good Essays
Shopping at the grocery store can seem like an easy thing to do. That is before you walk into the store. Customers usually go in knowing exactly what they need, what aisle it’s in and how much it’s going to cost. Then they enter the store and it’s a whole new ball game. There are giant sale signs and healthy promotions displayed in the front and the aisles are arranged differently. Soon the list they had to shop for has expanded. People don’t recognize how major store owners such as Wal-Mart, Costco, and Sam’s club take advantage of people. Even stores that sell organic foods have a way of manipulating its customers and hiding the truth to ensure the purchase of their food. These multi-millionaire food company’s influence costumers purchases …show more content…
In actuality their somewhat responsible for the choices we make when shopping for food. Vance Packard author of the book The Hidden Persuaders revealed that food corporations would hire scientists to study “unconscious human emotions” to determine and control what products people wanted to buy and also what products interest them the most (as cited in Nestle, 2006). The foods we crave the most may be the very food displayed in the front of the store or be on sale and we just think it’s our lucky day. These corporations manipulate people into buying the things we want making us ignore what we initially meant to buy. It’s really bizarre how far they will go to make profit off of a human beings purchase. Author of the essay “The Supermarket: Prime Real Estate” Explains that “low prices sound good for people without much money, but nutritionally, there’s a catch. Low prices encourage everyone to buy more food in bigger packages. If you buy more, you are likely to eat more” (Nestle, 2006, p.502). Furthermore food companies could care less about exposing people to an unhealthy lifestyle. They make it easier to shop for the unhealthy cheap items, than buying items that will actually benefit our bodies. Corporations tend to make deals for items like buy 10 for 10 when shopping for chips or pop. Nobody should be …show more content…
Although there tactics may not be as damaging to the human body it still has a way of emptying people’s wallets and disclosing the truth behind their food items. Michael Pollan a Cornell scientists describes his experience with organic food saying “ everything was pretty good, except for the six dollar bunch of asparagus, which had been grown in Argentina, air freighted six thousand miles to the States and immured…in the distribution chain” (as cited in Shapin, 2006, p.433). Indeed the price of organic food is crazy high but people still buy it because they see the benefits it has on our health, which is often displayed throughout organic food stores. They make people believe that organic is best for your family to eat, and nothing else can compare to it. There prices are more than likely high because they use a wide variety of organic distributors rather than ones that are nearby and more convenient; since people who eat organically prefer their food be grown where they live, in some ways it’s not truly organic if the products have to be shipped to the states from another country and distributed from state to state. The products may be pesticide free and full of health benefits but the point of organic food is home grown food. Food we expect to be grown in the backyard. A lot of people who shop at stores like Earthbound or Whole foods don’t know

Related Documents

  • Decent Essays

    The resulting income should be earmarked for a program that encourages a sound diet for Americans by making healthy food more affordable and widely available” (Bittman). Although the author has a good point because yes you could tax unhealthy food but in reality it has one fatal flaw. Taxing food because you do not want people to consume it is unconstitutional. People are free to eat whatever they want. Americans are not known for liking high taxation especially when it come to what they eat.…

    • 1141 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Food corporations have come to a point where they are more interested in how well their company is doing rather than the country’s health. So ultimately, the rise in obesity is because of these food productions little interest to care about the health of the country. In Michael Pollan’s The Omnivore’s Dilemma, he proves that food corporations are only interested in the money rather than the well-being of the country. He says that a “cheaper agricultural commodities [are] driving food companies to figure out new and ever more elaborate ways to add value and so induce us to buy more” (Pollan 96). So if these companies are driven by…

    • 2977 Words
    • 12 Pages
    Decent Essays
  • Decent Essays

    This makes us want more. Even though it isn’t a bad thing in itself it is what is in the foods that is bad. Most snack and junk foods have high levels of sugars and sodium which are both needed daily to function properly. But when a consumer overeats because the brain has been manipulated this isn’t fair. Although most companies C.E.O.s would argued that nobody is making the customers eat the unhealthy food , closer examination shows that the science used in creating this food makes consumers desire more.…

    • 809 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Food Inc Pros And Cons

    • 1112 Words
    • 5 Pages

    Surprisingly grocery stores have little to no say as to what they want to supply on their shelves. This is because big businesses and government pay grocery stores to stock the items that they produce (Food, Inc). In addition, the food being stocked is also some of the worst for our health. Thus, the unhealthy foods are cheaper and more accessible because big businesses and government subsidize them (Food, Inc). Not only do these big businesses and government agencies control the majority of the market, they are also protected from public criticism by way of Veggie Libel Laws and Cheeseburger Bills.…

    • 1112 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    By investing more, the farmer is still not able to match the prices offered by the large companies. The reason for such difficulty is financial budgeting. “Passive consumers” who visit grocery stores in search of a better deal aggravate the situation. In order to decrease the pollution on the environment, instead of buying the food in large chains, we need to support the local…

    • 786 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    I would be willing to pay a higher price for it and I am disappointed that the giant food conglomerates do not recognize the value in this. It is much cheaper and profitable for the companies to produce processed food as oppose to whole or organic food. That it is why it hasn’t caught on more quickly. Another reason why processed foods grasp most people’s attention is…

    • 1283 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    This would solve impulse decisions and altogether, it would solve the obesity created by eating unhealthy, super sized fast-food. Unfortunately restaurants do not see it that way. They see people continuing to buy unhealthy options even if the prices were raised. If super sizing is that important to the food industry, how about super sizing the right products such as salads and low-calorie drinks. Consumers will always look for the good…

    • 1320 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    In Warner’s article it states how fast food companies are to blame at first because of how they induce us too eat their food. “You can’t change specific eating behavior without addressing that way of life…” (Warner 402). Warner tried to explain that it is us who have try to and change and with the help of the government it can be made easier. Fast food cooperation’s do not care of how people are affected, only the income that they receive. The opposition in the second article from Zinczenko is about how he would blame that fast food companies only want the money and don’t care about the consumer.…

    • 1003 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    They should ban fast food commercials from TV because those are what saturate our society. Kids want to eat anything that is presented to them, and parents allow it because it 's cheaper than to cook at home. Jane E. Brody stated that after Dr. Gortmaker and his team completed their research they came up with the conclusion that ‘ “Marketing of food and beverages is associated with increasing obesity rates and is especially effective among children,” ’ (42). Advertising is one problem, but the prices of these junk foods are also a major problem. In short, the prices for fast food are cheaper than those of healthy restaurants which deters people away from eating healthy.…

    • 1162 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Several individuals believe that fast food chains sell cheap food; the claims still need to be proven by the companies selling these food items. The population with lower income is usually the one that ends up suffering due to claims and rumors whether fast food is really cheaper or not. The article "is junk food really cheaper?" should be considered for PopMatters top prize for persuasive essay because the information provided in this essay can be beneficial to the public who like to eat on the road more often than they should. One of the weaknesses of Bittman’s argument in the article is when he makes a claim that will lead to a domino effect.…

    • 848 Words
    • 4 Pages
    Decent Essays