Essay on Walmart Case Study
Case study Questions and Answers: 1- Examine the development of Wal-Mart over its 40 year history.
It is now nearly half a century since Walmart exists. From humble beginnings in the 1960s in Arkansas to the world’s leading retailer, Walmart has come a long way to its success. Starting domestically in Arkansas, it was dedicated to its principals; genuine customer courtesy, a culture of respect for the individual and everyday low prices.
In the 1960s, Sam Walton, the founder of Walmart, started his business with a strong foundation which is providing everything to customers with low prices they can afford. From that time forward, Walmart kept its low price strategy and in return it became bigger and bigger. The …show more content…
Furthermore, the company is expanding internationally serving more than 200 million customers around the world in 27 countries, not to forget its recent gross profit that reaches $ 130.02 billion in 2015 (wikinvest, n.d.). Walmart continues celebrating its 50 years of helping people live better lives and save money (Wlamart , n.d.).
2- Why do some large companies like Wal-Mart decide to expand beyond the boundaries of their ‘home’ countries?
One might think that if the company is operating well and gaining profit in its local market, why going global? Expanding business practises internationally does not happen haphazardly. Thorough and detailed market analysis and investigation is a must to see if it will raise revenue. Doing so makes it easy to decide whether to expand beyond the boarder.
Large companies like Walmart expand beyond the borders of