Walmart Research Paper

When someone needs to get an assortment of products, they want to go somewhere they can find everything all in one atmosphere. There are many grocery stores and shopping malls in the world today, but Wal-Mart is one of the leading companies. In a Wall-Mart near their vicinity, they can find camping products, grocery items, apparel, and much more. Being in Wal-Mart is one of the most hectic and fascinating experiences someone can and most likely will encounter. Many people have bad and good experiences in Wal-Mart. Everything from the layout, color schemes, personnel to the customers makes the experiences new every time. Walking into one of the most enormous enterprises in the world is a very interesting shopping experience. As the shopper …show more content…
Wal-Mart arranges all its products in a way that not one customers can get out of the store without purchasing something else they did not wish to buy. The milk in the back of the store, so that people with just one item on the list must pass by all the other aisles to get to the milk section. Customers must pass by islands and end caps with the most known and well bought items. These middle parts of the store are placed with deals and highly anticipated offers. They are placed there to entice the customers into purchasing more items and possibly go down the aisles themselves. This in turn makes it almost impossible to leave the store with just the items on the list. All the most important items people want or need for their home are put in the back of the store so that customers must walk past many aisles before getting to what they needed in the first place. The arrangement of groceries and pick-up stations spread throughout the store for the customer to graze upon is one of the many reasons Wal-Mart flourishes in business. The customer service required to keep everything in order is one of the other reasons the store is doing so …show more content…
All of the layouts, colors, and persona of the store are put in place to make the customer pay attention to the deals and new items, possibly to purchase a number of these things. Wal-Mart’s strategy is to make it almost impossible to get out of the store without buying items that were definitely not on the list. Even the customer service and associates in the store are only there to make it more easier for you to purchase something else. Asking a simple question might lead to them telling the customer of another “deal” they might want to take advantage of. This is why Wal-Mart is one of the leading companies in the world, they know how to get the customers to buy, buy and