Victoria's Secret Gender Roles

Going back to Martin’s work, she suggests how school teachers condition their students to behave in certain ways that reflect their gender. Girls’ behaviour was corrected much sooner than those of boys’. This promotes girls to exhibit well-mannered behaviour, all while delving into feminine activities such as playing dress-up and choosing colours like pink. On the contrary, teachers were more flexible with boys’ misconduct, and encouraged them to participate in activities that involved more action, and choosing colours like blue. This was observed in Square One, whereby there were clearly more female-only stores than male-only stores. This portrays the hidden curriculum of education where girls are taught to play dress-up from a young age, which is maintained into adulthood. Hence, the case of Victoria’s Secret which had a dark pink and black theme with sexually suggestive posters. It had plenty of mannequins, a lot of which were not full-sized – so it emphasized women’s reproductive bodily features. However, it is still primarily a lingerie store …show more content…
This was a store selling formal and semi-formal attire. The price tag was definitely higher than average due to housing designer suits. On the topic of gender, this store represents the attire for hegemonic masculinity, and was seen as the primary shoppers were already in semi-formal wear and those who were relatively older such as mid-twenties and up. The posters were not sexually suggestive, rather demonstrated sophistication from the models. This symbolize hegemony in males whereby to exercise via sophistication, and how one must already have some sort of financial freedom to afford designer clothing. Therefore, when intersectionality is implemented, males are more age-limited in fostering hegemony via sophistication and financial freedom. Regardless, they still have more option than females via alternative means like athleticism, fame, arts, and so