The exploitation of the female body is what sells things, “It sells cars, beer, shaving lotion, cigarettes, hard liquor; it sells diet plans and diamonds, and desire in tiny crystal bottles,” (Atwood 1012) and many other things as well. Brittney Valderrama believes the women advertisers reinforce a concept which defines beauty as the following, “the ideal female is white, thin, sexily clad, and above all, submissive.” Lingerie is one of the most exploited advertisements for females possible. Two of the most famous lingerie companies are Victoria Secret and Calvin Klein. Of course there is no other way to really promote lingerie without exploitation, but Victoria Secret has even tried to promote that women should wear it in their working environments. For example, instead of wearing a collared shirt in a professional setting, they suggest women to wear undergarments only they consider as clothing. For the most part some people didn’t take Victoria Secret’s attempt for the promotion of wearing lingerie an everyday piece of clothing literally, “But the brand did made a strong case for pairing lingerie with jeans and biker jackets, which would make a fine look for a night on the town, even if it might be just a little #NSFW.” …show more content…
The figure of the female body had been based upon the way society as a whole view them from both men and women. For the most part the majority of men have a strong attraction in women with a larger rear because some say, “they like something to hold when they’re sleeping at night”. Even if that many be true, there’s also a more scientific reasoning behind it as well, “if a woman has a narrow waist, she 's not pregnant. And if she has broad hips it means that the underlying skeletal morphology is probably such that she 'd be able to have a relatively unencumbered childbirth,” (Ehrlich). In other words Brenna Ehrlich explains it as women with an hourglass figure tells men they are single and are ready to mingle, and/or ready to birth a healthy child. Men today still look for a woman with a larger butt along with many other features. The ideal image that everyone gets at from all the advertisements is to be thin with a figure like a big butt, and huge perky breasts. The women who do have those traits men so long desire wear clothes to show it off. Like booty shorts, leggings, tight or low cut shirt. On the other hand if a woman didn’t have those traits and were thicker than they would be set off to not wear the same type of clothing. There shouldn’t be any type of subliminal thinking of how some one of a certain body structure should go by, but society has taught this