Using Accurate Customer Data For Your Product And Services Essay

1165 Words Jul 20th, 2016 null Page
More leads, please.

In most companies, it’s an ongoing process to generate more interested buyers to your product and services.

We want qualified leads that move effortlessly throughout the sales cycle.

But the problem lies in our preparation. Some of us just don’t have enough information about our prospects.

The CSO Insight study reported that “42 percent of sales reps feel that they don 't have the right information before making a call.”

Use accurate customer data to prepare your team. Knowing key insights can make or break the deal.

Power up your data profile. Leverage it to generate more qualified leads.

Gathering Reliable Data
Based on a Ascend2 study, “35 percent of those surveyed said the biggest barrier to lead generation success is the lack of quality data.” Your data should tell a vivid story of your customer.

To gather reliable data, track anonymous users who visit your website. Watch leads interact with your content via session replays.

Ask for feedback from current customers. Monitor the trends of loyal consumers.

B2B marketers must also “embrace more third party and real-time data sets to really understand buyer’s across the entire customer journey.” For example, that may include leveraging social logins to access a prospect’s profile information.

Data is widely available. Your team must decide which acquisition channels work your company.

What’s the best way to collect emails? Or how can you quickly accumulate customer preferences?…

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