Trader Joe's Case Study Analysis Essay
Although this case study gives a unique insight into Trader Joe’s, it could go a little further into what it is like to work at Trader Joe’s and the role that the employees play in the company’s success. The case study draws on the perspectives of senior leadership, a customer, and a few articles. It lacks input from employees and managers who essentially are running the day to day operations of the business and responsible for customer relations. The case study does not provide any statistical information about Trader Joe’s customer or any information into the strategies used by Trader Joe’s to keep its customers happy. However, since Trader Joe’s is a privately held company, obtaining this information could pose a potential threat to the company by exposing more information than leadership would approve.
Overall, this case study illustrates that effective employee communications can greatly contribute to a company’s success. Trader Joe’s represents what is an effective brand by building a lasting relationship with its customers. These customers are even sometimes described as being “cult like” (Lewis ix) in their loyalty towards Trader Joe’s. This brand loyalty would not be