The Twitter Revolution Malcolm Gladwell Analysis

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Malcolm Gladwell, a writer for the New Yorker and one of Time magazine’s 100 Most Influential People in 2005, makes a bold claim in his essay published in 2010 entitled Small Change: Why the Revolution Will Not Be Tweeted. The essay, mainly in response to the increasing effect social media taking part in our lives, focused on the relationship between social media outlets and activism. Gladwell’s claim of the relationship can be summed up to; social media couldn’t bring about activism due to the weak personal connection it provides or rather the weak-tie it provides. He conveys this through the use of anecdotes such as: the Greensboro sit-in, a phone theft, and The Twitter Revolution. Although Gladwell makes a good point in his claim about how personal connection plays a key role …show more content…
While this shows how Gladwell doesn’t dismiss the idea of social media having an important impact on activism, the article goes on to give his opinion about how far that impact goes. In the anecdote about “Moldova’s so-called Twitter Revolution,” he ends with using Golnaz Esfandiari’s claim on how there wasn’t a revolution at all and it was only people protesting online halfway across the globe, not actually making a significant impact. He uses Esfandiari’s claim to convey his own, that social media has made us “forgotten what activism is”(Gladwell 404). This shows what he really meant by how social media has “reinvented” activism. However, the Twitter Revolution did happen and it did, in fact, get its name for a reason. Twitter allowed people to band together, and make communications easier. Kickstarters and the like have become more popular recently, allowing it easier for people to donate money and supplies to aid in activism. So, while the social media has reinvented social activism to a form that doesn't necessarily have a meaningful impact on society, it does have the power to fuel

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