The Stickiness Factors, And The Power Of Epidemies

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Introduction
• A shoe brand called the Hush Puppies became popular out of nowhere between 1994-1995.
• The crime rates in New York dropped drastically in 1995.
• When small factors causes something to become an epidemic or trend, it is known as a "Tipping Point".
Chapter One- The Three Rules of Epidemics
• There are three rules of a tipping point: Law of the Few, the Stickiness Factor, and the Power of Context.
• These rules can be used to explain why STD epidemics such as syphilis and HIV spread so quickly and it explains how our environment could heavily effect us.
Chapter Two- The Law of the Few: Connectors, Mavens, and Salesmen
• A lot of word-of-mouth trends depend on people with a rare set of socials gifts such as the connectors, mavens,
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• Salesmen are very skilled persuaders that use emotional contagion and synchronized body language when persuading people
Chapter Three- The Stickiness Factor: Sesame Street, Blue’s Clues, and the Educational Virus
• The Stickiness Factor refers to something memorable that can spur someone to action.
• Children’s television programs such as Sesame Street and Blue’s Clues aimed to create a “virus” that spreads literacy. It worked because the television program was “sticky”
• An innovation called the "Distractor" was used to test the stickiness of the children’s television shows.
Chapter Four- The Power of Context (Part One) :Bernie Goetz and the Rise and Fall of New York City Crime
• The Power of Context refers to how epidemics are sensitive to the conditions and circumstances of the time and place that it occurs
• In the 1980’s, New York had one of the worst crime epidemics in its history
• In the 1990’s, the epidemic suddenly dropped because changes in the environment, such as fixed broken windows and cleaned graffiti didn’t invite crime
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As a personal who person who originally thought that nonfiction novels were boring, I am surprised was surprised that I acutally enjoyed this book. I found it to be enjoyable because the topics that Gladwell wrote about was interesting and surprising. I gained more knowledge about how things become epidemics and reach a “tipping point”. I would give the praise the book for have credible sources for backing up its points. I would critize the book for sometimes having too many examples and sometimes being repetitive. I would keep this book on the reading list because other students can learn this book and enjoy it as

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