Malcolm Gladwell Tipping Theory

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After thoroughly researching and gathering knowledge to try and understand why some things spread like crazy, while others fade away Malcolm Gladwell proposes a theory called, the tipping point, which is the moment when issues reaches its peak or max capacity and begins to change. Gladwell provides the reader with a great example of this theory when he states, “New York City in the 1980s, a city in the grip of one of the worst crime epidemics in its history. But then…the epidemic tipped. From a high in 1990, the crime rate went into precipitous decline. Murders dropped by two-thirds”(3). This shows how once the crime in New York City reached its tipping point at rock bottom, crime rates began to subside and drastically improved. In the book, …show more content…
A theory that Gladwell believes to be an elegant way of wording how a person behaves/is judged based on the circumstances presented in context to the situation. Gladwell provides the reader with a great example of this theory that states, “A group of people are told to watch two sets of similarly talented basketball players, the first of whom are shooting baskets in a well-lighted gym and the second of whom are shooting baskets in a badly light room. Then they are asked to judge how good the players were. The players in the well-lighted gym were considered superior”(11-12). This basketball experiment is presented in order to show the reader a real life example of FAE. In the article, “Accountability: A Social Check on the Fundamental Attribution Error”, by Philip E. Tetlock, he illustrates Gladwells theory of the FAE when he states, “...Studies indicate that people are often quick to draw conclusions about the attitudes and personalities of others-even when plausible external or situational causes for behavior

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