Analysis Of Malcolm Gladwell's The Tweaker

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In Malcolm Gladwell 's New Yorker article “The Tweaker,” he opens with a quote from the late Steve Jobs saying “I 'll know it when I see it” to introduce that Steve Jobs was not a genius inventor but, a brilliant tweaker. Gladwell recognizes that Steve Jobs was an exhausting, and complicating man. Jobs would see models or items, demand that he did not like it and then describe, make or have other people make other options until he decided which one he liked best. Gladwell shows that Jobs was alike other tweakers of previous generations, for his technique of taking ideas and tweaking them to his liking. In Malcolm Gladwell’s “The Tweaker,” Gladwell uses quoting, referencing, historical anecdotes and supporting details in order to create an ethos …show more content…
In the beginning of the article Gladwell starts with a recount from a Laurene Powell, Steve Jobs wife explaining their enthralling and persistent process of choosing a sofa or a washing machine. Gladwell uses this recount to introduce Walter Issacson’s claim of Jobs being a “complicated and exhausting man.” Powell even goes on to explicate that “There are parts of his (Jobs) life and personality that are extremely messy and that’s the truth,” to Issacson in regards to his writing of Steve Jobs biography. Gladwell’s incorporation of Steve Jobs feelings, thoughts and experiences with Jobs being a family man because he was her husband. Another example of indirect characterization in “The Tweaker,” is from Jonathan Ive. Jonathan Ive worked for Apple and was the designer behind the IPhone, IMac and IPad. “He will go through the process of looking at my ideas and say, ‘that’s no good. That’s not very good. I like that.’ And later I will be sitting in the audience and he will be talking about it as if it was his idea.” Ive’s recount of Steve Jobs characterizes Jobs to be a man who was known for taking credit for things he didn’t actually …show more content…
Gladwell’s use of direct characterization clarifies other characters viewpoints on Steve Jobs by using his own viewpoint to explain Job’s nature. Gladwell provides quotes from a credible source, Issacson’s biography “Steve Jobs,” and explicates using supporting details therefore clarifying Jobs nature in order to reveal and support the point Gladwell is trying to make or illustrate. “Jobs was someone who took other people’s ideas and changed them. But he did not like it when the same thing was done to him. In his mind, what he did was special.” Gladwell explains how Jobs borrowed Xerox’s idea but didn’t take a liking to Bill Gates doing the same. Gladwell also uses direct characterization to prove his claim that “Jobs sensibility was more editorial than inventive.” Gladwell uses his article in order to explicate on his claim by using “The Tweaker,” to develop and explicate the concept of Jobs being a brilliant

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