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Inventions and innovations are few among the many sources of advancement in the world. As the world advances, new inventions emerge along with modifications of old inventions. Steve Jobs was one of these innovators that helped forward the progression of technology. From the start of his career in 1990 to his death in 2011, Jobs has built a world famous technological corporation with his brilliance. After his passing, he was praised as a “large scaled visionary and inventor” (Gladwell). However, some argue that Jobs was not an inventor as his devout consumers believed, but more of a tweaker. In his article “The Tweaker: The Real Genius of Steve Jobs”, published in The New Yorker on November 14, 2011, author Malcolm Gladwell attempts to show his audience that Steve Jobs, by making historical analogies, asking rhetorical questions, and using aggressive …show more content…
. Immediately after the brief history lesson on the spinning wheel, Gladwell directly asks a rhetorical question to his audience “Was Steve Jobs a Samuel Crompton or was he a Richard Roberts?” (Gladwell). Instead of answering the question with his own opinion and making that historical analogy between the spinning wheel and iPod, Gladwell lets the audience decide. The reason why Gladwell does not answer his question directly is because the audience already knows his stance on the argument. So instead, Gladwell gives the reader a chance for them to come up with their own opinion on whether Jobs’ is more of a Crompton or Roberts. This way, Gladwell could maintain his credibility by not forcefully persuading the audience, but instead provide the audience with undeniable evidence for the audience to make their own decision. With the repetition technique already in effect, combined with the logical historical analogy, the audience has a high probability of answering this question in Gladwell’s
Inventions and innovations are few among the many sources of advancement in the world. As the world advances, new inventions emerge along with modifications of old inventions. Steve Jobs was one of these innovators that helped forward the progression of technology. From the start of his career in 1990 to his death in 2011, Jobs has built a world famous technological corporation with his brilliance. After his passing, he was praised as a “large scaled visionary and inventor” (Gladwell). However, some argue that Jobs was not an inventor as his devout consumers believed, but more of a tweaker. In his article “The Tweaker: The Real Genius of Steve Jobs”, published in The New Yorker on November 14, 2011, author Malcolm Gladwell attempts to show his audience that Steve Jobs, by making historical analogies, asking rhetorical questions, and using aggressive …show more content…
. Immediately after the brief history lesson on the spinning wheel, Gladwell directly asks a rhetorical question to his audience “Was Steve Jobs a Samuel Crompton or was he a Richard Roberts?” (Gladwell). Instead of answering the question with his own opinion and making that historical analogy between the spinning wheel and iPod, Gladwell lets the audience decide. The reason why Gladwell does not answer his question directly is because the audience already knows his stance on the argument. So instead, Gladwell gives the reader a chance for them to come up with their own opinion on whether Jobs’ is more of a Crompton or Roberts. This way, Gladwell could maintain his credibility by not forcefully persuading the audience, but instead provide the audience with undeniable evidence for the audience to make their own decision. With the repetition technique already in effect, combined with the logical historical analogy, the audience has a high probability of answering this question in Gladwell’s