The Stereotypes Of Gender Inequality In The Workplace
Not only do advertisers view men and women differently, but men and women also bring different perspectives to advertising. Both men and women respond positively to products that directed towards and influenced by the needs of each of them. However, in some commercials and advertisements, the stereotypes of genders are seen. For example, in the majority of household product commercials, women are seen doing the work associated with the product, like cleaning up from dinner, washing dishes, and doing laundry. Also, in food commercials, it shows women preparing the food, a majority of the time, while the males, who are supposed to be their husbands, are seen watching TV, most likely a sports program. These examples of commercials, explains how stereotypes are still being used in commercials and advertisements to appeal to both genders, based on the traditions that our society has associated them