Essay on The Rhetorical Appeals Of Phillip 's Zoom Teeth Whitening

725 Words Apr 17th, 2016 3 Pages
Want a bright and shiny smile again? Well I got news for you. Phillip’s Zoom Teeth Whitening is here to save you. A commercial about this product can be found on Youtube at Phillip’s Zoom Teeth Whitening Commercial. Check it out! You won’t regret it. The commercial is thirty seconds long and could change your life. It is a process that whitens your teeth to a vivid white color. The commercial mainly targets older adults. They target these adults because their teeth are aged and have been exposed longer than younger adults. The primary appeal is ethos and the secondary appeal is pathos. In this essay, I will be evaluating the rhetorical appeals of Phillip’s Zoom Teeth Whitening.
The beginning of the commercial surely indicates ethos. Ethos is an appeal to authority and credibility. When the commercial first begins, a man dressed in dentist attire talks about their product. He talks about how the product will transform your smile within 45 minutes. We the average viewing audience see the dentist and immediately want to hear what he has to say about this new product. We view him as a specialist and we immediately consider his advice. The dentist captured the audience and provides credibility to the product, which indeed, is a great sale pitch. The dentist believes in the product and gives his opinion. The dentist says, “ With Phillip Zoom, in 45 minutes of whitening, your smile feels transformed. You feel yourself transformed.” ("YouTube", 2013).These words clearly indicate…

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