Repercussions In Advertising

Superior Essays
Imagine sitting in the doctor’s office flipping through a magazine and you come upon a woman in her underwear half naked. Do you view her as a self-sufficient woman who is satisfied with her body and doesn 't feel she should cook or conform herself for a man? Of course do you perceive her as a sexual thing on the fact that a man will only like her just for her physique, assuming that’s all she need in life? How are young men expected to see the women in their regular lives with pictures like these, the ideal woman, encompassing them consistently? It 's difficult to avoid this, so who is to blame. It is in our human nature to be curious. What are the repercussions of todays advertisement’s, how do they affect adolescent minds is the real question. …show more content…
Young personalities are effortlessly affected most by far the media that encompasses them, and seeing women in the media and ads such as the Victoria Secret Models one can shape their whole perspective of themselves as well as other people. Johnson in his article says that: “When girls reach puberty, for example, the biology of being female dictates that they will rapidly acquire most of what eventually will be their adult body weight. This includes a naturally higher percentage of fat than is usually found in males. In some patriarchal societies, however, women’s flesh is so highly devalued that pubescent girls view their own natural growth with a sense of alarm that stays with them for their entire lives.” (Johnson)The issue here is the manner by which these women are seen by the public, and what it implies. An expansive part of young women today are known for negative body image, and society is fixated on the "ideal body" that each young woman must be skinny to be perfect. This "immaculate body" is difficult to accomplish, as magazines have the Photoshop choice that models like Kate Moss use. There are likewise women who are in the inside spotlight, for example, Madonna, Miley Cyrus, and Jennifer Lawrence, who epitomize these qualities and who are well sufficiently known for open acknowledgment, bolster, or hate. Are over sexualized women in the media is either seen as engaging or corrupting? The thought that commercials with these women or about women either engage or debase them in today 's general public is an exceptionally complex issue

Related Documents

  • Improved Essays

    On a daily basis, we are sent messages that we can have it all. Whether it be on television, social media or in a print article, women are seeing this month’s pinnacle of happiness and health, often resulting in comparing how we measure up, realizing that we just don’t feel adequate in comparison. The unrealistic presentations of perfection by the media impacts women in physical and psychological ways, often resulting in low self-esteem and health risks. Women have been obsessing about attaining unrealistic goals set out by the media for many years. Celia Milne, author of “Pressures to Conform” addresses the negative impact that media can have on the physical and mental wellbeing of young women.…

    • 928 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    In this article “Company Town: Seduced by a Juicy Burger” written by Dan Neil he criticizes the way that fast food companies such as, Carl’s Jr. and other fast food chain restaurants advertise their fast food using sexually appealing women to sell their unhealthy products to everyone who watches. In his opinion he accuses these fast food companies of using undisguised over sexualization in their fast food commercials, but at the same time Neil states, “From a marketing perspective, these ads are perfection itself” (paragraph 8). I both agree and disagree with Neil’s argument in his article. In order for fast food to sell and overcome its unhealthy image problem, adding glamour, sex and a hot healthy fit model will make a product sell, but…

    • 946 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Women’s representation in our culture is no new problem. As long as society as existed, it has been a topic of debate. The overwhelming pressure on both men and women by the media can sometimes be suffocating. In the article Out-of-Body Image by Caroline Heldman, she writes about how women are influenced by the media to think of themselves as objects. To be viewed by people through how they appear, and how society wants them to appear.…

    • 845 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In today’s culture, there is a cloud that simmers over teenage girls; this cloud is called body image, it lingers and constantly pressures girls into thinking that they need to attain a “standard” weight and have a “certain” body type to be appealing to society. One contributing factor is the media; it has poisoned the minds of our generation and now the damage seems to be irreversible. Girls are constantly bombarded with ads that tell girls they need to groom, get that bikini wax, buy this facial, have this hair style, buy the latest clothes and keep that weight down. The list goes on and on, the focus isn’t on the products anymore it’s on shaming girls into buying products in hopes of attaining that model figure. Although she successfully uses pathos to show how girls have been manipulated and succumbed to society's view of body image in her article, “From Girl's bodies, Girls selves”, Elline Lipkin fails to strengthen her argument by discarding the opposing view points forcing the reader into a one sided opinionated…

    • 807 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    We need to tell younger generations to be more aware of these subtle messages in the advertisement that we see everywhere. Since the effect can be subconscious, being aware and recognizing the danger is important in order to not experience the negative side effects. Educating yourself and others on the effects advertisements have had on people is very important to realizing the dangers. I also feel like more people need to take a stance to stop this emphasis on things like the “perfect body,” over sexualizing women or over masculinity. There needs to be more positive messages, that portray real people who are the majority of the population.…

    • 1113 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Media has always been a way to positivity and news but there are some things that has not have been perfect like showing men and women as poorly in commercial and ads. “Toxic Culture 101: Understanding the Sexualization of Women” by Shadia Duske where she talks about how males and females are sexualized in ads, which affects the younger generation when it comes to what they should be seeing at their age is good or bad. In “‘Two Ways a Woman Can Get Hurt’: Advertising and Violence” in her essay Jean Kilbourne describes how media is using sexualized ads of men and women to get attention of people so the companies can sell their products. For briefer overview on this topic “Hidden Gender Stereotypes in TV Commercials” by Elif Kiran gives brief…

    • 1208 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Joan Jacobs Brumberg is the author of The Body Project, which to my understanding (I did not have time to read the book) is an explanation of today’s health risks being posed by such things as America’s beauty industry and “our own cultural uncovering of the female body globally[... ]”(Brumberg and Jackson 194). Together, with Jacqulyn Jackson (whom I found very little information on), they wrote a newspaper article on the hot topic of modesty and the impact America’s beauty standards have on women in today’s culture. These women feel as if America’s beauty industry is creating not only ridiculous, but deadly “standards” for today’s female youth. They take a very authoritarian tone throughout their argument.…

    • 1147 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    The sexualization of women is a big issue that affects how women and men perceive women. Everywhere, you see pictures of women in ads or shows. They seem to look normal, but they are almost always explicitly portrayed sexually, childlike, or submissive. Advertisements for cars or even sandwiches, they are hypersexualized, a term meaning that “a person’s value only comes from his or her sexual appeal or behavior to the exclusion of other characteristics” The APA Task Force on the Sexualisation of Girls found that hypersexualization leads to self-confidence issues, eating disorders, body shaming, and depression.…

    • 496 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    The documentary Miss Representation highlights the relationship between the mainstream media and how men and women are represented in society. The film begins with how the media portrays a false sense of beauty and the affect that it has on the average American teen and woman and how they are viewed by society and men. Our modern culture is shaped by actresses, celebrities and primarily supermodels, who have developed health disorders such as Anorexia and substance abuse, to fit the mold of beauty that has been formulated by the media and as a society we have been conditioned into believing that this is how women should look. “53% of young girls are unhappy with their bodies, this rate increase to 78% by the age of 17. As a result 65% of women…

    • 1049 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Media portrayals influence and shape the minds of society. There is television, music, movies, Internet, social networking sites, and advertisements that contribute to what the average persons sees everyday. Nonetheless, media is not controlling lives, but is certainly influencing them. It has become a media norm to objectify women, using their bodies as tools to sway consumers. At very young ages, people are exposed to advertisements “involving a naked woman draped over a car hood, or a woman with shoes or a purse covering her otherwise naked breasts” (Turner).…

    • 1293 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    In our society, it appears that in every direction one chooses to look, there is an advertisement promoting some type of product that almost seems to hypnotize us and sometimes even affect us emotionally. Today’s marketing strategies are smarter and further advanced than ever before. Whether it may be a kid’s advertisement for toys, a lady’s offering a more beautiful you, or one that states a man can have an extraordinary muscular body, these advertisements seem to affect everyone in some way. Companies rely on these advertisements to generate more customers which lead to more overall profits in their business. Although advertising has had some negative impacts on American culture, the effects have been primarily positive.…

    • 670 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In magazines aimed at the general population, including Sports Illustrated and Vanity Fair, women are oversexualized with provocative slogans, little to no clothing, and electronically edited photos. This creates an apparent distinction between what the media reinforces as the ideal woman and what women really look like. Here, a phenomenon called the feminine beauty ideal arises. The feminine beauty ideal is "the socially constructed notion that physical attractiveness is one of women 's most important assets, and something all women should strive to achieve and maintain." (Spade 3)…

    • 932 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    It was September 26, 2014, the night of the biggest high school football game in Albany, GA between Westover and Monroe. During my biology lecture class, my friend and I contemplated driving home for the game. I had not seen my sister cheer all last semester. I decided this would be the perfect time to surprise her. High school rivalry games are always great opportunities for returning alumni to meet up with old friends and flaunt themselves, usually in the latest styles, to make an impression on the crowd.…

    • 1368 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    The “Generation Diva” article by Jennifer Bennett, mentioned previously, says that the amount of cosmetic surgeries performed on girls 18 and younger have nearly doubled in the last 10 years. The statistics and examples from Miss Representation and “Generation Diva” are shocking and sad. They show examples that media representation of what is considered an ideal female has obvious implications on the self-esteem and positive body image young girls and women should…

    • 766 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Models along with various ads have had a physical, emotional, and mental effect on adolescents resulting in eating disorders, bullying, suicide, and ultimately alienation. With such negative effects on adolescents, ads have had a significant role in all cultures especially here in the U.S which has shaped the ideal image and has had everyone on their toes just to fit in with the rest of the crowd or ideal group. Not only that, but the media has changed the perception of women in the eyes of men where physical features are the only important things and not what they say or their role in society which is seen strongly with news anchors and political…

    • 564 Words
    • 3 Pages
    Improved Essays

Related Topics